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"Ooh, that was a Controversial Release!"
By Jim Daniels
In today's lesson I'd like to talk a
little about joint ventures. Specifically, the joint venture I released
with Sam Robbins recently in my BizWeb eGazette.
What I'd like to do is enlighten you on how an effective JV is performed
and what you can expect when you use this marketing technique.
In case you are not familiar with the term "JV", here's what it means. In
a nutshell, a JV is when one business agrees to promote another company's
product, service or opportunity (usually with an announcement to their
customers/ subscribers) and share any profits that the announcement may
generate. And they usually generate quite a large sum when done correctly.
But rather than focus on the monetary results today, I want to go in a
different direction. Monetarily, joint ventures can result in periods of
quite impressive income, when done professionally and sparingly. There's
no disputing that. But that's not to say you won't run into a few negative
aspects.
Let me explain...
For starters, in case you missed the special announcement I sent
to my subscribers earlier this week, here it is in its entirety...
<START LETTER>
Subject: "Special
Release" RE: Need More Sales? Read this.
Howdy BizWeb eGazette subscribers,
I know, this is my second "special release" this year. But I just HAD to
let you know about this new website right away. I've been waiting over a
year for it to officially open, and I'm extremely confident it will boost
the sales of EVERY single one of my subscribers who visits.
================
Why The Delay...
================
Actually, I was going to send out this "special release" a few months ago.
But like EVERYTHING that I present to my subscribers and customers, I
first have to TEST and RETEST to make sure that whatever I recommend works
- it has to be proven and almost foolproof.
Anyway, after all is said and done, what my "marketing tests" proved to me
were shocking... and they will do the same for you!
======================
Incredible Web Site!...
======================
The owner of this incredible web site (and "new" information) is Sam
Robbins - a personal friend of mine who is responsible for lots of my
recent (as well as future) online income generation. Actually, he's the
guy "behind the scenes" of more successful websites than I realized.
Anyway, I won't go into detail in this message, I'll just say this...
==>> It's INCREDIBLE! <<==
The site you are about to visit shares the SECRET to what I now consider
the **SINGLE MOST** important component of any business, on or off the
Internet. (I myself was a bit blind to it but Sam really opened my eyes
with actual income -- you'll see exactly how much at his site.)
And the secrets he shares at this new site (for FREE!) will undoubtedly
make the difference between dismal sales or wildly exciting income at many
more websites. I'd like one of those sites to be YOURS!
This information will help you
* save money,
* increase sales AND profits,
* save you precious time and energy
* discover the true secret behind the success of ANY marketing and
promotion campaign!
And you can use this information to help promote your OWN products and
services... or an affiliate program (or anything else for that matter)!
========================
It's For A Limited Time
========================
There. I've said enough. Hurry and go to the special link Sam has provided
for my subscribers only. (I say to hurry because Sam has only agreed to
make this link available for one week. I'm hoping he'll make it available
longer, but DON'T TAKE THAT CHANCE ... go there NOW...)
http://www.bizweb2000.com/enter.htm
Best regards,
Jim Daniels
www.bizweb2000.com
P.S. FAIR WARNING! Some of the content you'll see there is a bit on the
"untamed" side. But if you're going to make a serious run at Net profits,
you MUST read everything at this unique site first! Read it ALL THE WAY
THROUGH because his best kept secrets are at the very end!
<END LETTER>
So did you read that P.S. closely? Particularly the sentence
directly after "FAIR WARNING"?
Well it seems that some of the folks who visited Sam's site were indeed
offended. And I'd like to let them air out their grievances right here in
today's lesson.
What you'll find below are a handful of actual messages from BizWeb
eGazette subscribers. A few of them were very surprised that I'd want to
publish their comments here. But I think it's important for EVERY marketer
who has ever considered running a joint venture, to see what they will
encounter.
Now the last thing I want to do is scare you off from doing a JV.
Remember, JV's can be a great way to add upwards of six figures to your
annual income, especially when done well on the web. And if you tick a few
people off in the process, you have to remember, that comes with the
territory. Read on and you'll see what I mean.
Here are some of the email messages I received over the few days following
the above email release... (their names and addresses have been removed to
protect their identity)
Letter #1
Jim, The only reason I am taking the time to make a comment is because you
are one of my favorite Internet Marketers. You have always made sense to
me and you have always seemed to deal ethically with your neighbor. But I
have noticed a pattern forming online and I thought that you would like to
know about it - since you are now included in that pattern. This is what I
have noticed recently. Many prominent web marketers [examples withheld]
have resorted to "sex" talk to effect readers of their marketing ad copy.
Now I go over to another website (which you have sent me to) and find the
same thing "sex and drugs". I was turned off. I didn't read any more. I'm
not that desperate. I don't want to include "garbage" in my ad copy just
to get a response. Money isn't that important to me. So here is my
comment: No, thank you.
Letter #2
Jim, Perhaps you might like to tell Mr. Bigmouth Robbins that I was just
about to purchase the Deluxe version when I came across the pop-up window
about his Platinum affiliate program. First it was packed with lies about
2-tier programs not being as effective as a single tier. Then he went on
to say that the commissions paid are always low (our combined payout is
75% -- 40% higher than his "highest payout on the entire internet").
Ouch! These two messages were not at all what I expected when I
released this JV! But...
...if there's one thing I've learned since I started using joint venture
marketing last year, it's this... You cannot please everyone all the time.
When you do joint ventures, you are virtually guaranteed to receive some
negative replies. What you do with this feedback is what counts.
Here are some tips... Stay positive. Thank them for their valuable
feedback and most importantly, don't be drawn into a battle. Nothing good
will come of that. While negative feedback can be a hassle to deal with,
feedback of any kind should be considered a GOOD thing. It means people
are reading what you write!
But here's the most important thing to take from this...
Don't let the fear of negative feedback keep you from doing joint
ventures. If you worry about ticking off a few people, especially online
where it is easy to voice opinion, then you might pass up a chance to move
your business forward.
The fact is, negative messages just come with the JV territory. Not
everyone will agree with everything you are promoting. As long as YOU are
comfortable with it that is the key.
So before you do ANY JV, do what I do... Test the product
or service thoroughly. Apply it to your business first. If it performs up
to or beyond your expectations and you are 100% convinced that it will
help many of your subscribers or customers, spread the word. Most of them
will thank you for the information, no matter how controversial it may be.
Case in point...
Letter #3
Thanks Jim, I always feel privileged to see new things before the rest of
the Net gets wind of it! Your gazette makes me feel as though I'm in a
special club. Sam's site was incredible. Even though I don't have the
money right now to join his private site I did pick up some valuable
information about web marketing. He's so right, thinking back over the
last year online, just about every purchase I've made has been based more
on emotion that logic! I will remember this when I start building my site.
Keep the great stuff coming Jim.
Letter #4
Jim, Please feel free to send more messages like this my way! This is the
kind of thing I love. No matter how well my copy does, I'm always looking
for ways to make it better. The great thing with stuff like this is that
even one small improvement can be worth hundreds of times the cost of
these programs. And getting it at a discount never hurts. ;) Thanks again.
[That letter came from a very well-known web marketer!]
Letter #5
Jim...thank you! I just ordered and received the package Thank you again!
...sharing legitimate powerful info like this is indeed a true
service....it is why you have the good reputation that you do! Great
stuff! This was very timely for me since I am in the middle of the
birthing process of writing my MLMTruth.com site :-)
Thanks everyone, for ALL your juicy feedback, good or bad. And now I'd
like to give the floor to Sam Robbins, the guy behind that controversial
website...
Sam writes...
When Jim asked me if it was okay for him to publish a few "not-so-nice"
emails... I thought, sure, why not. After all, I don't expect to put a
smile on everyone's face! And as Jim wrote above, you can't please
everyone all the time. Heck, you can't do it in the "real" world, let
alone in the business world. The more successful you become, the more
people you come in contact with, and the higher the odds of "turning
someone off".
Perhaps my biggest problem (which
may also be my biggest asset!) is that I like to call it like I see it.
And I've seen a lot in my years online. For example, I offended someone by
talking about "sex and drugs" at my website (as stated in the above
example of Letter #1). Again, I'm guilty of calling it like I see it. The
fact is, the folks who actually read WHY I mentioned sex and drugs at my
site were the folks who sent the nice letters to Jim, thanking him for the
heads-up on my site. And at my site you'll find another 100 or so letters
like those.
Anyway, the point to all of this was
for Jim to tell you - his loyal subscribers and friends - about one of the
most beneficial marketing tactics he has ever used. One that even
surprised HIM! I've been in sales and marketing for a very long time. I
know how the human mind works and I pride myself in sharing those FACTS
and proven tactics.
And sure, I've been called a "big
mouth" before, but it's usually by some big-name marketing expert who
catches me blabbing about why they keep their REAL secrets to themselves.
The fact is, some of the biggest and most popular marketing sites that you
have all been to, have been edited by me personally! These top marketers
have personally thanked me for increasing their sales and profits beyond
what even they could realize possible. Again, that was the original goal
of my web site... to share how I've been doing that!
And the reason Jim sent everyone
that special mailing was try and help you make more money, more sales,
with less effort. So in closing, I'd just like to say, the key to success
in life and business is to keep your mind open to new possibilities.
Whether it's a marketing tactic like Joint Ventures or a "controversial"
web site like my own. Keep an open mind, be persistent, be patient and
have passion. You will succeed in ANYTHING you do. And thanks Jim, for
letting my visitors share their views in your Gazette! Your friend,
Sam Robbins
Well, that wraps up today's lesson.
I hope by sharing these letters you've picked up a tip or two about doing
business online. If there's one thing you take from this, I hope it's
Sam's parting message. "Always keep your mind open to new possibilities."
Especially on the web where the business environment changes by the month,
as opposed to by the year or even by the decade in the real world.
And if you missed
Sam's
controversial website -- give it a look. Consider what he's revealing
there. You don't have to agree with it all, and you certainly don't have
to try it all, but do your business this one favor... Compare what Sam
reveals there, to some of the marketing copy you get from the most
successful companies in the world. You may find a shocking similarity...
To your online marketing success...
Jim Daniels - www.bizweb2000.com
-----
Tips by Jim Daniels, owner of
bizweb2000.com.
Did you like this lesson? Then you'll love Jim's
catalog of books and
software, guaranteed to increase your online income.
*
Article by Jim Daniels of JDD Publishing. Jim's site has helped 1000's of
regular folks profit online. Visit
http://bizweb2000.com for FREE "how-to" cybermarketing assistance,
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