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Keyword Rich Copy

Search engines love web sites with keyword rich copy. In other words, if your site title says your site is about cats, search engines want to see "cat" a lot on your page.

It does no good simply to list "cats" over and over: "cats, cats, cats, cats." That's an old trick called keyword spamming. Search engine computers count off for that.

Instead, search engines like when you work your keywords and keyword phrases into logical sentences. You get extra credit if you can work these phrases into the first part of your opening page.

This is why you sometimes see sites begin with a sentence like: "We have lots of articles on web promotion and web site design with an extra helping of marketing and advertising strategies for the small business." Try to find all the common keywords in there that many people use to search for a site.

Don't go overboard. Some sites are so tightly attuned to what search engines want that the copy starts to sound goofy to human readers. Pick six or seven keywords or phrases to concentrate on. These should be the same keywords that are listed in your title and Meta Tag.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

Brainstorm for Brilliant Ideas

Could your business use a hot new idea? Got a problem that keeps dogging you and you just can't find a solution?

Here are three ways to shake the cobwebs loose and get the brain juices flowing.

1. Focus on what you REALLY want. What is the deep-down reason you are doing what you are doing? We often get bogged down in the means to the end, letting everyday problems dictate our every thought.

Set aside all those fires that need to be put out and spend a few minutes dreaming deeply about what you REALLY want. Fresh new ideas and strategies are bound to emerge.

2. Switch up your routine. Take a nap in the evening and get up at 2am to work. Rise from your computer and jog to the mailbox. Skip to the refrigerator and grab a pickle.

Sometimes even taking a long deep breath can get your creative side working again.

3. Keep a yellow note pad handy. I'm always surprised at how everyone's face lights up when I admit I keep my important notes on a simple yellow notepad. "I do that, too," they say. Keep your pad in the places where your mind works best: in the car during the commute, next to the shower as you're toweling off.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

Two Biggest Marketing Boo-Boos

There are two things that will sink your marketing and advertising almost every time. More often than not, when someone says "my ads didn't work," one of these two boo-boos are to blame.

Marketing that isn't targeted to a specific kind of customer doesn't work (unless you have LOTS of budget). Big companies can blanket radio, TV, and magazines with million dollar ad budgets. They know they will catch their best customers somewhere in the crowd.

The rest of us have to first find our best customers, figure out what media they use, and tightly target our advertising to reach those best customers.

The second major marketing boo-boo is so simple you may not believe it. Most marketing fails because people didn't understand it. The message was too clever, too technical, intended for a different audience, too long, or in an e-zine they couldn't figure out how to read.

Once when I was working in radio, I jumped on the air and announced the first caller would get tickets to see the Rolling Stones. My tongue got tied and I mumbled my way through the announcement. No one called, not a single person. A few minutes later I read the announcement again, this time speaking clearly. The phone rang off the wall.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

Get Out of a Slump

We all have times of year when business slows down. Many web-based businesses watch sales dip during the summer months when customers are outside and off the Internet.

Here are a couple of ways you can jump-start business to get a quick increase in sales.

Give your biz a jolt of free publicity. Suggest yourself as a guest on a local talk radio show (talk about your area of expertise). Write a short how-to article for an e-zine. Send a fan letter to an on-line business and tell them it's ok to use it as a testimonial on their web site. Create a new web page on a hot topic lots of people are interested in and register your page with all the major search engines.

Place ads in a few new places. Try ads in a neighborhood newspaper, in your industry newsletter, or in an e-zine you haven't tried before. Because this will be the first time readers will see your ad, you will get a burst of response from all those people who like to try new things.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

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