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Should Your Web Site Have Frames?

Web site frames have always been controversial. In the beginning, this method of splitting a web page into two or three smaller pages didn't work on older browsers.

Later someone pointed out search engines have a hard time reading pages with frames. Web designers who really want to get listed high on search engines avoid frames.

Still, there are times when frames would be a good choice for a web site:

1. You don't care if your site gets listed high on search engines. You may have other ways of promoting your site that work well for you. Your site might be one of a great many sites in your industry and it is almost impossible to get listed as one of the top ones.

2. Your site has lots of information. You want customers to be able to quickly switch back and forth between pages. Frames can make this easier.

3. You want to save money or time designing your site. You can have a razzle-dazzle opening page and menu bar while all the many inner pages are simple text on a page. That kind of site is quick and easy to design.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

Toll Free Number or Regular Number

A toll free number can pull in lots of prospects and customers for you. Many folks are impressed that you are big enough and care enough to offer them a toll free way to reach you. If there are several businesses listed, most people will first call the business with a toll free number.

The price of long distance calling has been dropping for years. I recently asked several small businesses how much they paid each month for their toll free lines and the answers were surprisingly low. There are even programs where you can get your toll free number at no-charge if you refer new customers to the phone company.

On the other hand, you many NOT want a toll free number. You may want to cut down on all the calls you get and spend more time with really serious customers who are ready to buy.

A regular number can help weed out people who aren't really interested. I've found that people who want free information call my toll free number, but customers who want to place an order NOW tend to call the regular number.

Toll free or regular number--the one you choose to use most depends on what kind of prospects you are looking for.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

Write a Great Classified Ad

Classified ads are often called the poor person's advertising. The fact is, they work for almost every business. Check the pages of your local "shopper" newspaper and you will see most of the BIG businesses in your town using classified ads, too. Classifieds are also the Internet's best bargain for your dollar.

Here is a simple formula for writing a killer classified ad:

Start the first two or three words in all capital letters. These words should grab your prospect's attention. Readers skim down the column of ads and only read the beginning words that stand out from the others.

"NEVER MIND people who say you won't get rich."

"YOUR FREE COMPUTER is waiting in our exciting sweepstakes."

Next add a few sentences that talk about your product, service, or opportunity. Keep sentences short. Don't have to be complete. Start with action words.

"YOUR FREE COMPUTER is waiting in our exciting sweepstakes. Enter while you browse our complete line of speed-demon computers. LOW prices!"

Wrap it up with your phone number, address, email, or web site URL.

"FULL DETAILS http://www.yoursite.com"

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

No More Scrambled E-Mail

E-mail doesn't work very well with attached documents in proprietary formats. In plain English: if you send your Word document as an attachment, you often get a note back from the person you sent it to saying "your document was scrambled."

There are e-mail services and programs that are supposed to solve this problem, but it still crops up for many of us with frustrating regularity.

One solution is to save your document in "text" before you send it. E-mail has no problem transmitting text. Any word processor can read text. It doesn't matter if the person who reads your document is using Word, WordPerfect, the text editor you sister designed, has a PC, or a Mac. Save your document as "plain text," "DOS text," or "acii"...all work.

"But my document looks so PLAIN in plain text!" you say. There is a solution. Save your fancy Word document in "Rich Text." Your headlines, bold type, and eye-catching formatting will appear almost the same as your original. Yet it is in text which transmits fine over the Internet.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

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