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Why Isn't My Site Listed on Search Engines Yet?

You put up a new web site, get all your Meta Tag info and copy set for search engines, and register your site with all the major engines. Then you sit back and wait for your listing to start showing up on search engines and driving thousands of eager buyers to your pages....and you wait.....and you wait...and you wait.

The exploding backlog of new web sites has become far more than search engines can handle. Expect to wait months to get listed on Yahoo (if you can listed at all).

A few of the major search engines have super-fast indexing technology that can have your site up within a few days to two weeks. Among these are Infoseek, AltaVista and HotBot.

Be patient and don't get too obsessive. I find that once sites are listed on the six or seven major search engines, they tend to start showing up on many other search engines and link libraries. You can register your site with all the majors with one click at http://www.all4one.com/. You can register free with over 400 search engines and link libraries with a single click at http://www.submit4free.com/.

Search engine technology is constantly changing. For the latest check http://www.searchenginewatch.com/. The site is widely regarded as the Net's best source of up to the minute search engine info.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

Target Certain Personality Types

You have probably noticed that your customers come in several personality types. Some need very little time to make up their mind. As soon as they get a quick idea of what you're selling, they want to buy--NOW!

Other customers take lots of time. They ask for details on a half dozen issues. Then they're back a day or two later with more questions. You hear from them a week later with even more questions. Finally, just when you've decided this person is never going to buy, they place their order.

Experts divide customers in several distinct personality types. There are headstrong leader types who are always moving forward. They tend to buy quickly. Others are very emotional. If it feels good, they do it.

On the other side of the personality range are those of us who won't buy unless we're given a logical, step-by-step explanation and sequence to follow. That type of person needs more time, nurturing, and may be turned off by a pressure sale. This type of person also makes up close to half of all customers.

You may not be able to satisfy everyone of these types with your marketing. Some companies are very successful targeting just one group. Others gear their marketing and advertising to work for several personality types.

I often include major points in bold with bullets and underline. That helps the "need to do it fast" person. Elsewhere on the page I give more details and a blow-by-blow account of how the product or service is used and can be purchased.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

Niching with Different Website Entry Pages

One reader wrote to ask why some web promotion experts say "Never send people directly to your website's opening page. Always send them to an entry page."

By having different entry pages, you can customize your look and copy for specific groups of people.

Let's say you sell products to the general public and you also sign up people to distribute your products for a cut of the profits. The headlines and copy you use to interest a product customer will probably be quite different from the way you pitch someone interested in your business opportunity.

Different entry pages also allow you to get more search engine action. Most search engines favor sites that have a lot of information on a specific, narrowly defined subject.

I have to say, though, I can't figure out why so many sites have an entry page that is nothing more than a big graphic with a link to the main page. That seems to me to be a big waste of a good marketing opportunity. Have your entry pages clearly tell readers what you offer them. Give them some exciting copy. Don't make them click through several pages to find out what benefits you offer.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

Raise Your Prices

This week a woman wrote to ask the best way to raise the prices for her products. She wanted to charge a higher price without turning off her current customers.

That is a good concern. Every business has a main group of customers who provide up to 80% of their business.

Customers in this core group are usually similar in many ways. Make the wrong move and you could alienate the entire bunch. Losing your core customers can spell disaster for a business. A good example of this was when McDonalds spent 20 years courting families with kids, then recently moved away from serving kids alienating their core customers.

I find that customers don't mind a price increase if they can see your product or service is a good value. Since my prices are still lower than most competitors (an important factor for my core customers), I tell them something like this. "The price is xxxx. Others charge xxx more. That means you pay xxx less for a high quality product when you buy from me."

There is nothing wrong with having prices that are higher than your competitors. It must be clear to customers that they are getting important extra benefits.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

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