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Many actors start developing their character by writing down a long list of words that describe the character. This helps the actor think deeply about the part they are going to play.

This strategy works well to help you figure out what kind of people buy often. You likely know far more about your prospects and customers than you realize. This method helps you get a clearer understanding of what you probably already know.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

Get More Response With Simple Forms

You put up a website with lots of helpful information and a strong sales message. At the bottom of the page it says "Email me for more info or to order." But when you check the number of people visiting your website, you realize only a small fraction of visitors are sending you an email.

You can increase response by replacing your "mailto" link with a simple form. For some reason, people are far more likely to type their name, email address, and a short response into a box.

You can build your own forms quickly and easily without any special knowledge at http://www.freedback.com/ and http://www.response-o-matic.com/. These forms are customizable and don't require any access to cgi bins (which means you can run them on free websites).

You can also download a FREE copy of John Orfali's popular IO Wizard at http://iowizard.com/. This program lets you design all kinds of forms with an easy word processor-like interface.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

Watch For These Signs the Customer is READY to BUY!

The more expensive your product or service, the more time it takes to sell it. Customers want to know all about how it works and what it can do to make their life or business better. Help them work through this process and you will make more sales.

Here are a few signs customers give you when they are ready to buy.

The customer suddenly speeds up the pace. She has decided she wants to buy and is moving with more purpose toward the sale.

Some people are just the opposite. They slow down the pace when they get serious about buying. Rush them and you will lose the sale.

Your customer starts asking a lot of questions. Remember that customers only ask about things that really matter to them. Take this as a good sign you've got a serious prospect.

Others will ask all about terms of payment, delivery, and guarantees even before they tell you which item they want. They feel more comfortable doing this because they can show serious interest in buying without letting you know exactly what they want to buy.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.

Promise to Tell a Secret

Here's an advertising trick some people are using very successfully these days. Promise to tell a secret. It gets your prospect's attention and holds it while you deliver your sales message.

Your ad copy headline could start...

"What they aren't telling you...."

"What the bank isn't telling you..."

"Two things the IRS doesn't want you to know..."

"The one thing you MUST do...."

"Two things that are keeping YOU from being successful..."

Some go so far as to call their product "The World's Greatest Money-Making Secret"...or something similar.

People all over the world, but American's especially, are always interested in hearing about a new product or service that will give them an instant and easy advantage.

You can even stretch out your ad into a long sales letter, 12 to 15 pages long, promising the reader you will give them the secret if they will just keep reading. While they read, you are selling them on your product and its benefits. In the end, you get specific about your product showing that it is the secret you have been talking about.

Sound hokey? Notice how many direct mail pieces, TV shows, and Internet sites use this technique.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.