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You've seen those statistics that say 3 out of 5 small businesses give up within 5 years. The number one reason small firms give for closing shop is "we ran out of money for advertising." The Internet's thousands of free classified ad sites are coming to the rescue. They aren't for every business, but if you are starting your own empire on what you can eek out of the grocery money, free ads may be the answer. Don't expect theme to be a magic bullet for success. Because free ad sites are free, EVERYONE posts on them. Your ad message is lost in the crowd more often than not. But those who have an attractive offer, a well written ad, and some determination often pull in 10 to 20 prospects a day from free ad sites. You can cut down on the time-consuming work of entering your ads in site forms by using a simple copy and paste program. Download FREE "Fillout Manager" at http://www.theill.com/files/fillout.zip You can also get programs that completely automate the job of posting your ad to hundreds of websites. "Classify 98" at Classify98.com gets raves from users and successfully posts to about 400 sites. Becanada.com has released an updated version of their long-running ad submitter. Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536. One of the downsides of the Net is how hard it is to get visitors to buy what you're selling. Typically 1% or fewer visitors buy. The percentage of visitors that buy is called your "conversion rate." Imagine if Kmart or Sears got only got one buyer for every 1,000 people who came through the store. Because you don't have to drive across town to get from one web site to the next, consumers are far less likely feel committed to placing an order. Increase your orders by showing visitors what a great VALUE your product or service is. List lots of benefits the customer will get when they buy. Tell them how your roduct or service will make their lives better. Put a link to your order page near the top of your sales copy and another at the bottom. Make sure people always know where to click at the moment they get the urge to buy. Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536. One of the most important factors in doing business online is to get customers to trust you. Studies show that most North Americans are still very shy about placing an order online. Do everything you can to set their fears at ease. Put your photo (or a photo of your building, employees, even your computer) on your opening page. This helps people feel like they know you. Include your name and contact info on every page. Many won't order from a site that doesn't list a telephone number or physical address. Use plenty of testimonials from satisfied customers. You'll find sales jump when you put a testimonial on your order page to reassure buyers just before they finalize their purchase. Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536. "But that's the way it's done." I'm starting to see a trend in Internet marketing that permeates other media. It's what I call the "But that's the way it's done" factor. If you ask a TV producer why a serious moment has to be interrupted by a one-liner, their answer will come out something like "that's the way it's done." If you ask a radio programmer why every station in America is running contests, you'll get a weird look and an answer along the lines of "well, that's the way it's done." Now we're starting to see this principle applied to web sites. Notice lately that a great many web sites are starting to look the same? Ask a web designer why there must be a gif logo, gif buttons, jpeg photos, a complex shopping cart, and text in Arial or Verdana for every web site and you'll probably get a "just the way it's done" answer. Don't be afraid to break the mold and design your site, TV commercial, or radio spot in an unusual way that perfectly fits your goals. Your originality may be just what is needed to break through to customers. Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536. |
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