 |
|
infoProducts > Dr. Kevin Nunley |
||||||||||||||||||||
|
|
One of the most valuable things the web can do for business is supply bushels of very precise data on who your customers are and what they do. In the past, businesses often had to guess about these things. Even expensive, sophisticated research left big holes in what a business knew about its customers. Are we going overboard in our quest to know as much as possible about our customers? Many shoppers think so. It's a good idea to harvest some information about a customer when they are placing an order, but don't take it too far. Many people give up the purchase and click away if they are asked to provide too much personal information. This trend will only increase when consumers learn that the phone number they provide is often turned over to a telemarketing firm. For situations where you want a maximum number of leads, ask a minimum number of questions. Often email address and a first name (to personalize future email messages) is all that is needed. Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536. The Internet is the only major mass media that lets anyone use it for almost free. If you're willing to be a little bit clever and roll up your sleeves, you can reach thousands of prospects without spamming. Free Internet classifieds are now everywhere. There are thousands of sites that let you post your 25 to 100 word at a no charge. Is this a magic weapon? Not at all. Because these promotion tools are free, EVERYONE is using them. Getting your ad noticed is a bit like shouting your message right after a touchdown at the Super Bowl. Increase your chances of free ad success by putting sizzling marketing words in your subject line. Free, new, powerful, save, profit, free computer, and big money are among words that work best. Use Peter Theill's free software to help you post your ads quickly (http://www.theill.com ) I've had good luck using the Power Submitter at becanada.com (You can find the link on our handy tools page ). This program and others post your ad to hundreds of sites at blinding speed. Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536. An associate of mine says he's found the goose that lays the golden eggs. He's always looking for a sure-fire way to get a big, steady return on his marketing investment. It appears that search engine GoTo.com has just what he's been looking for. GoTo let's advertisers bid for search terms visitors use to look for a site. The more you pay, the higher your site will appear in the listings when someone searches with that term. Popular terms that lots of people use frequently go for goodly amounts of cash. BUT, lesser used search terms can be gotten for a pittance. My friend says buy up as many of the lesser search words as you can, then watch the hits start rolling in. He's found that for every $10 he spends, he earns $40 selling his product from his web site. For a big search word campaign, use Excel to help you keep track of the action. Make sure your web copy and product have an excellent rate of converting visitors to buyers. Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536. Yahoo is by far the most popular search engine on the Internet. A simple listing on Yahoo can boost your hits by 2,000 per day. The problem is Yahoo still personally inspects each addition and only lists a small fraction of sites submitted. Robin Nobles of http://www.academywebspecialists.com/ has some insider tips on getting listed. *Yahoo likes link pages, so consider adding one to your site. *If you're trying to get a second domain listed for the same company, make sure you use different contact information and present it in a new and unique way in a different category. Don't link back and forth between the first domain and the second. Keep them totally separate. Once they're indexed, then you can go back and link them together with no problem. *If you have a regionally specific site, consider submitting it in that area. Regional submissions sometimes have an easier time getting in because editors don't have quite as many submissions. Also, submitting to a category that doesn't have too many entries may help you get in faster as well. *The relevancy score for Yahoo appears to be based on the category followed by the title, description, and URL. * If your website is tied to a particular event or news to where time is of the essence, you may have an easier time getting in the index. Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536. |
|
||||||||||||||||||
|
Copyright 1998-2002 © Web-Helper.net, All Rights Reserved | |||||||||||||||||||
