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Ever notice a classified ad that appears over and over, week after week? It is somebody's Perfect Classified Ad. It may not be a literary thing of beauty, or even an ad that is very appealing--but for some reason it gets sales for its owner. Getting your Perfect Classified Ad will come easier if you follow a simple plan. Write your ad in complete sentences. Then cut out non-essential words to make your ad the required length. Start sentences with action words. Use short phrases. While you are at it, write several versions of your classified ad. I usually try to knock out six at a time. Next, test your ads. Run them all on free ad sites, in ezines, newspapers, or magazines. Be sure to include a code in your response info so you will know which ad produced the inquiry or sale. Once you find an ad that works well, leave it alone. Resist the temptation to tweak an ad that is already successful. Don't worry if you or your associates become bored with the ad. Your audience is not as close to the ad and is only assured by its repetition. Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536. Increase Sales With Autoresponders We recently discovered an interesting trick to boost web site sales. Put an email box right below the offer for your product or service. Place it just below the button people need to click to order. Your box should say "Would you like more information? Put your email address in the box and we will send it to you." Have the form trigger a three message autoresponder. Each message should tell the customer more about your offer, the benefits it can bring them, and other helpful information. This method works. We found almost half of those who asked for more information soon purchased the product or service. Only about 10% of us are true impulse buyers. Yet most web sites focus on getting the visitor to buy, now. On the contrary, most people need time to consider a purchase before they will enter their credit card information. A brief series of autoresponder messages arriving one each day is a terrific way to keep prospects interested and thinking about you. Include links to your site and to the specific page that feature the offer. In most email programs, putting http:// before your URL turns it into a live link customers can click. Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536. It used to be that a small business' best low-cost advertising bet was radio. Radio is still quite affordable in many communities, but ad rates have gone through the roof in many others. This leaves lots of small businesses with nowhere to go for local advertising. Fortunately, America's oldest form of mass media is coming to the rescue. Many cities are seeing a big return of neighborhood newspapers. Small neighborhood papers focus on a particular part of town. They carry news on events within a few mile radius of their readers. Neighborhood papers also work hard to appeal to businesses in their immediate area. One consumer told me she pays closer attention to ads in her neighborhood paper. "I know they're all a very short drive away. The big daily paper is advertising stores that are an hour or more away," she said. Neighborhood papers not only feature far lower rates than larger papers, they let you tightly focus on a particular part of town. Specific neighborhoods feature specific income levels and lifestyles. This helps you target your ads more than you can with other kinds of local advertising. Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536. Team Up With Internet Advertisers Internet advertising tends to be cheap, but it can take quite a bundle to keep your messages consistently in front of a lot of prospects. Buying audience for your website is almost always an expensive proposition. One way to stretch your reach on the Internet is to team up with other businesses that are reaching a lot of prospects with advertising. Have them include your ad, banner, link, or (even better) article on their website or in their advertising. Watch for web-based businesses that advertise frequently in top ezines, in card decks, on TV, and in magazines. Get mentioned on their site and harvest some of the benefit of their aggressive ad campaign. You are more likely to receive cooperation from businesses that have clients similar to yours. Show the business how you offer a valuable product or service their customers will appreciate. Including you on their site must be a benefit for them. Many intense Internet advertisers are looking for ways to defray their marketing expenses. Offer to pay a portion of the cost in exchange for being included in ads and on their site. Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536. |
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