 |
|
infoProducts > Terry Dean |
||||||||||||||||||||
|
|
"13 Breakthroughs For
Immediate Profits..." By Terry Dean
Too often businesses
and individuals only think of profits in a linear fashion. They think of
adding 10% more customers this month or this year. They think of growing
in small little steps. You must break out of
this mold. The Internet has leveled the playing field. Businesses you have
never heard of before have become household names in only a few short
years. Think about it. Have you ever heard of Amazon, eBay, Yahoo, or
Napster a few years ago? Now, they are front page news on every newspaper
every single day.
Fortunes are being
made and lost in a single year online. As a matter of fact, there have
been more millionaires created in the past 2 years than in the last 200
combined. This new market is still wide open and it is up for grabs to
those with the ambition, guts, and speed to take control of it. The Internet is wide
open to you and your business. While the major corporations throw millions
of dollars at billboards and TV ads trying to gain the eyeballs of the
average population, you can quickly and easily corner a very specialized
niche market of your own. Here are a few ways
you can produce immediate breakthroughs at your web sites. Below are
thirteen strategies that can and will produce an immediate increase in
profits in your web business. If you are just
getting started in your own business, then take the following as an
introduction to a profitable web business. Take notes and give yourself
ideas you will be able to add into your web site later on in the growth
process. 1. Design a High
Quality Web Site The biggest mistake
that I see 95% of small business webmasters making is in the area of
designing their web site. There are two primary mistakes that I see made
over and over again. The first mistake is
to focus so much on the web site design and graphics that they overwhelm
the actual product itself. A gorgeous web site is created using Flash,
Real Audio, Real Video, etc. but it is never tested to be effective or
not. In my own tests, I have found that a simple professional looking site
produces the best results...without all the bells and whistles.
The second major
mistake that webmasters make is to use the wrong tools to design their
site in the first place...and they end up with a very unprofessional
looking site. The real idea of the web site design process is to produce
something that looks professional, but that doesn’t draw away from the
text. The key to your web site is have all images and graphics focus your
visitors back to your advertising message. 2. Automate Your
Email Follow-Up The key to selling
online or selling anywhere for that matter is to follow up with your
prospects at least 7 times. You cannot rely on just one visit to your web
site to cut the mustard. The biggest profit producing strategy I ever came
up with was to start working on getting people to subscribe or opt-in to
an email follow-up list by giving them a free training series on my
subject. The easiest tool to
use for email follow-up is from Postmaster Online which you can go to from
http://www.postmasteronline.com/home/10683/ They give you 50
autoresponders which automatically follow-up, a complete database system
to track all of your prospects and customers, a contact system, and more.
It is the best tool I have found to help you increase your Internet
response rates immediately. 3. Start an Opt-In
Email List Even with all of my
advertising, web site traffic, and promotions, over 50% of my income still
comes in through my opt-in email list which I send out almost every week.
Starting your own opt-in list is the key to long-term Internet profits.
Just like in direct mail, the profit is in the list. Build your list. The best strategy to
handle your email list is to use the Postmaster Online system from above.
It can give you a personalized ezine (if you are collecting names with
your email addresses) and can handle all of the removes, unsubscribes, and
undeliverables for you. If you can't afford
the Postmaster system (even though it is a low monthly cost), then you
could get started with the free service from Listbot at
http://www.lisbot.com 4. Place a Sponsor
or Solo Ad in Ezines People are always
asking me the quickest way to build traffic to their sites. Search Engines
usually take a while, banner ads are expensive, and offline advertising
takes months. The quickest, lowest cost, and most effective form of online
advertising is placing sponsorships and solo ads in ezines and online
newsletters. Nothing else will even
come close to the results which you can produce through this method. You
can purchase sponsorships and solo ads for $100 to $1000 and often produce
results of three to ten times the ad costs if you have an effective ad for
the appropriate audience. There isn’t anywhere else in the world that you
can get this kind of bang for your buck when it comes to spending money on
your marketing. 5. Use a
Pay-Per-Click Search Engine Regular search engines
take months to get positions in and start bringing the traffic (although
you can pay Yahoo’s special fee of $199 to get in there quicker). The way
to get traffic immediately from the search engines is to start dealing
with the pay-per-click search engines such as
Goto.com.
Goto.com allows you to
set up an account and then you only pay a set fee (almost in an auction
model) for each visitor to your site. If you bid one penny per visitor,
then you only have to pay a single penny for every visitor to your site.
If you bid ten cents, you pay ten cents. If you have tested and can bid a
dollar per visitor, then that is what you will pay. How much you pay for
traffic is up to you. There are now several
hundred search engines following this model. Most of them don’t produce
nearly as much traffic as Goto.com, but some of them can be used once you
have proven the effectiveness of your keywords at Goto.com first. You can find thirty of
them at:
http://www.payperclicksearchengines.com/ 6. Participate in
Online Schmoozing Beginning marketers
online are always looking for the best free advertising methods, but as
the years go by, more and more of these methods are disappearing. The
quickest free advertising method available to start participating in
online newsgroups, mailing lists, and forums.
You don’t directly
advertise in any of these groups. You participate in the discussions and
allow your small signature file to appear at the bottom of the messages
you post. If you post good comments and participate in the discussions,
then you will quickly build a good reputation and will generate traffic
and sales at your web site. Newsgroups:
http://www.dejanews.com 7. Make a Special
Offer If you have built up
an opt-in email list (as in number two above), then you can run a special
members only sale or special offer. Only current members will get these
discount prices or an added bonus that you can create or purchase
wholesale.
You could also do a
customer’s only sale. Send out an email to everyone who has purchased
something from you in the past offering them a new special product at a
discount price or other bonuses added to current products you sell.
Nothing will produce 8. Create a
Point-Of-Sale Upsell This technique can
usually increase your web site profits by 10% to 20% immediately the
moment you put it in place. It is also very simple to put in place. Once
someone orders a product from you, have the thank you page on your web
site which comes up show several other products or services that you have
available for immediate purchase at a special discounted price. You will find that
often 10% to 25% of your customers will immediately take this opportunity
to purchase the other product at the special price (maybe 10% off or
something similar).
Stores use this idea
all the time. Look at all the small items like magazines, candy, etc. that
they pack at the checkout counters. How often do you pick up something
else you didn’t need just because it was there and you were already in a
buying mood? 9. Set Up an
Affiliate Program The king of affiliate
programs is Amazon with their group of over 300,000 affiliates. While you
don’t want or need this large of a number to be successful, think about
what it would be like to have 1,000 to 5,000 people eagerly selling your
products and services for you with a small share of the profits.
If you don't want to
have to deal with any CGI script of any software to run the affiliate
program, then you can have it outsourced. Companies such as Clickbank not
only take orders for electronic products, but they will also run your
affiliate program for you. Many of the other online processing services
are now following their example. You should be able to
sign up 300 to 500 new affiliates for a good paying program in less than a
month by using the Affiliate Announce program at 10. Spread a Virus If you haven’t heard
of viral marketing yet, then you must have been hiding in a cave
somewhere. For many, it is considered the ultimate online marketing
technique. How else would a company such as Hotmail.com grow to over 40
million users while spending next to nothing in ad costs? ICQ quickly
spread itself around the Internet without having an ad budget.
Viral marketing
basically entails created something for free that others will pass around
for you. It could be as simple as a free report or a free ebook, or as
complicated as creating a unique software program to be passed around. 11. Send an Online
Press Release The quickest way to
generate ten thousand hits or more immediately to your web site at very
little cost is to send out an online press release. All it takes is one
mention in a newspaper, magazine, radio program, or TV show to drive more
traffic to your site in the next 24 hours than you will through all of
your other promotions for the next month. Successful
entrepreneurs make it a habit to regularly send out press releases about
any new benefits that they offer to their customers. This used to be cost
prohibitive through the cost of postal mail and long distance faxing. Now,
you can send out the press releases by email or pay only $200 or so to
have them sent out for you. Two hundred dollars could never buy you a
write-up in a magazine, but a press release could potentially give you
dozens. Personally, I have
found Paul Hartunian's system to be the easiest system in the world to
follow to get more publicity than you can handle. It is a little pricey,
but it is worth every penny:
http://www.instantpublicity.com 12. Send Out
Articles to Ezines Here is another zero
cost strategy for selling your products or services. Write up a good
article with valuable information in it (you could even use our simple
article writing strategy) and submit it to the ezines in your niche
market. If your article is well done, you will find that much of the time
it will be the featured article in many of them.
This is better than
having a featured ad in an ezine (and you know how I feel about those)! 13. Start an eBay
Auction This idea won’t work
for every business, but it could be a significant source of income and
traffic for your web site. Over 40,000 powersellers currently sell $2,000
or more per month on eBay (all the way up to $500,000 a month for a few of
them). All you have to do is go over to eBay and find out what products
are HOT sellers...If yours is one of the hot topics, then you could have a
built in money and traffic generator for your site at almost no cost
whatsoever... Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
|
||||||||||||||||||
|
Copyright 1998-2002 © Web-Helper.net, All Rights Reserved | |||||||||||||||||||
