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One...Two...Three...Profit By Terry Dean
Most people are
overwhelmed when they first start marketing online. There are so many
things to learn and so many different gurus teaching different techniques
that it is almost impossible to figure out what to do. You may just want to
throw up your hands in total frustration and quit! It doesn't have to be
like this. Yes, there are a lot of things to learn. There are hundreds of
techniques and strategies which work to build an online business. You don't have to know
all of them to get started. If you wait till you have everything all lined
up to get started, then you will never get moving in the first place.
I have been doing this
for 4 years now and still learn new techniques every month. Another one of
my tests will out pull the first one. A different design makes more sales
than the one before it. If anybody has made
mistakes in this business, it is I. You have to keep a constant learning
attitude on the Internet because it is moving and changing at the speed of
light. You have to get
started though. So, I am going to give you my simple three step profit
system to getting started quickly and easily. This system will work
for any product or service. It will work for any type of Internet
business. It is also the number
one best strategy for any member of an affiliate program. It is easier to earn
money with your own product or service, but if you follow this system
religiously you can earn money in virtually any honest affiliate program. Step One: Create An
Automated Email Follow-Up System Ninety-nine percent of
visitors will not buy from your web site on their first visit. They won't
even do it on their second visit or contact. To sell the maximum number of
prospects, you must contact them over and over again. The only way to do
this is to get them to opt-in to an email list as soon as possible in the
contact sequence (opt-in simply means that they ask for you to email them
on a certain topic). Create a series of
free reports or an online email course if you would like to call it that
on your subject. Don't just set up a serious of sales letters. That
doesn't work as effectively anymore. Give them good
valuable information on the subject. If you do self defense training, do a
whole series of articles on simple techniques or how to avoid
confrontations altogether.
If you setup merchant
accounts, do the series on how to avoid charge backs. If you sell search
engine services, do the series on how to get a top 20 position on the
search engines. Create a series of 7
to 10 simple letters or articles. Also, remember to include several sales
letters throughout the series of letters. For example, if you do 7
training letters, have 3 sales letters for your product (although they
don't have to be separate letters). There has to be this
fine mixture of good information along with ad copy for the best results.
Too much ad copy and you lose your credibility. Not enough ad copy and you
lose the sale. Step Two: Generate
Leads For Your System Once you have your
email system in place, you have to get traffic to it. The quickest and
easiest way to consistently generate leads for your system is to place
sponsor ads and solo ads in ezines. Classified ads are
beginning to lose their effectiveness in ezines. They just don't have the
pull they once had. You need to purchase a solo ad that runs by itself or
a sponsorship ad that runs at the top of the newsletter. Which ezines should
you place ads in? You should ONLY place ads in ezines that you regularly
pick up and read for your niche market. If it isn't good enough for you to
read, then it isn't good enough for your customers to read. To help get you
started quicker, the Book of Ezines has quite a few listings at: Another technique that
is even more effective, but doesn't guarantee you the audience is to write
articles for submission to the ezines. If you have written the informative
reports or course as directed above in step one, then you should already
have the material available for this. Submit your article
with a small resource box at the bottom advertising your free report
series. Send it out to hundreds of ezines in your field with a top note
that they can use it without charge. This is by far the
most effective 100% free type of advertising available online. There is
nothing that even comes close to results produced by doing this. Step Three: Send a
Newsletter Your email machine
created in step one should now be creating sales for you consistently (if
you are feeding it the leads it needs to survive).
The next step is to
create a residual income through these prospects. Don't just let all the
prospects you collected fall through the cracks. Start sending them a
regular ezine on your niche subject. Send it out weekly, twice monthly, or
monthly at whatever schedule you can consistently handle. Include quality
information in each issue along with a few blurbs about your products or
services.
You will be able to
keep in contact with your prospects and customers long term through your
newsletter...and continually sell to them over and over again. One prospect that may
have only been worth $29.95 to you in an initial sale could end up buying
$1,000 or more in additional profits long term.
As a matter of fact, I
have some customers that are worth multiplied thousands of dollars to my
business. What if I hadn't kept in contact with them? Once you figure out
what the lifetime value of a customer is, you will be more willing to go
after them and get them into your email funnel as soon as possible. An average customer
could cost you $30 in ad costs to produce in an affiliate program which
paid $30 commission, and you still will come out ahead. All of the
prospects who didn't buy and the customers who did would now be on your
newsletter list (except for those who unsubscribe from your series of
letters).
These newsletter
members will go on to produce an income for you from now on in other
affiliate programs you are a member of or with other products you
introduce. Two of the tools that
makes this process easy to accomplish are produced by Online Automation.
Other companies do have tools available to accomplish my system, but
Online Automation currently has the best products...in my opinion. They basically have
two different tools that you can use to follow my system. They have their
Postmaster software which runs on your computer and they have the
Postmaster Online program which is run from their server. Both types are
perfect for following my simple, "1,2,3, Profit" system. They both have more
follow-up autoresponders than you will need (unlimited for the software
and 50 for the online system), have complete databases to store your
newsletter subscribers, and contain full contact management systems. The biggest advantages
for the software are that it is only a one-time fee so it is lower priced
over the long term and it offers more database management features than
the online version. The advantages of the
online version are that it is a little lower cost upfront, can autorespond
immediately (you must be online for the Postmaster software to autorespond),
and is a little easier to learn. You can view and
download a demo of the Postmaster software at: You can view and
examine a demo of theOnline program at: Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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