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The Three Words Your
Web Site Can't Live Without
By Terry Dean
There are three words
which are major keys to success of any web site. Understand these three
words and you will find yourself halfway to success on the Internet.
Disregard them, and you will always be struggling to find any type of
financial success through online marketing. 1. Free The key word that the
entire Internet is built on is the simple word "Free." It is a word that
you will need to get to know if you want to create a successful Internet
business. The easiest way to get
people to visit your site and to keep coming back is to offer something
for free there. It can be a free report or a free service such as a
free-for-all links page or a free search engine submission program. Although everyone out
there is trying to tell you exactly how to get traffic, the secret to
getting traffic is contained in that one word...Free. You have to come up
with something interesting that is full of benefits for your targeted
market and give it away for free on your site. This will be your hook for
fishing out the right prospects continually 24 hours a day 7 days a week. Here are some "hooks"
I have used very successfully to constantly get traffic to come to my site
and to keep coming back: Free Reports, Free Electronic Books, Free-For-All
Links Page, Free Classifieds, Free Discussion Group, Free Newsletter, Free
Real Audio or Real Video, Free Recommend a Friend Script, Free Postcard
Site, and Free Search Engine Submissions.
The best free thing
that you can provide though for most markets is a free report that leads
into your product. For example, create a free report on 11 Traffic
Generating Tips if you sell a Internet Traffic Generation report. Or
create a report on how to get dogs to stop chewing up your stuff if you
sell dog training courses. If you create a free
report which is a natural lead-in for your main product, you can use one
of the automated follow-up systems and create an automated follow-up
system for your sales letters to follow-up on those who requested your
free report. So, you would put your
free report on the multi-responder as the autoresponder's first message.
Then, you would have it programmed to automatically deliver your sales
letter the next day to anyone who requests your free report. Each of your
next 8 or so follow-up messages would then be programmed to complete the
sales process. The Free Report which
is on the first autoresponder message will be the key to getting the hits
on the autoresponder. The follow-up sales messages will be the keys to
getting automated sales for your site. 2. Lead Product A key to any
successful site is that they have one main product as a lead product. You
DO NOT want to focus on all of your products to each new visitor to your
site. Too many choices will
confuse the average prospect. Give them one main choice that you focus on
continually throughout your site and all of your materials. I have tested both
methods...offering one product mainly and having a web site which
resembles a catalog approach. The one product approach actually outsold
the catalog approach by around 2 to 1.
Too many products only
caused confusion for my visitors, and confused prospects that can't decide
what they want usually don't buy anything. Although a few major companies
have been able to get away with the catalog approach, it is just too
difficult for the average small business. Use your other
products as backends for multiple streams of income.
3. Backend The principle of the
backend sale is so neglected by most businesses that many people don't
even realize how powerful understanding it can be. If you develop a good
backend product which many of your first time customers go on to purchase,
you almost have an unlimited money machine for your business. For example: Let's say you are in
an information business selling a low cost audio tape set and a larger
video package. The first product you have sales for $50.00 (and costs
$25.00 for dropshipping from the owner) while your second package sales
for $300.00 (and costs $150.00 dropshipping from the owner). If the first product
you sell to customers sells for $50.00 and costs you $25.00 to fulfill,
you have $25.00 potential earnings from it where you have to pay
advertising expenses from. If it costs you on average $20.00 advertising
expense for each new customer, you would only be earning a $5.00 profit on
every new customer. What would happen
though if you included a sales letter for your $300.00 course in every
$50.00 package people bought? If 1 out of every 5
customers you brought in on the first product would also buy your second
product for $300.00, you would be earning an extra $150.00 off of every 5
customers. Your front end profits would have been $25.00 for these 5
customers and your backend profits would have been $150.00 without
spending more than a couple of cents extra for the sales letter included
in the packages.
The money is in the
backend sale. Don't forget about it. Successful Internet
Marketing can be accomplished by just understanding these three words:
Free, Lead, and Backend. It may sound a little too simple, but these words
are the three major keys to creating a profitable Internet business. The more you
understand about each of them, the closer you will come to the dream
business you are continually creating online...
Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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