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5 Insider Secrets to
Writing Million Dollar Sales Letters
By Terry Dean
One of the most
important skills you could ever learn is how to write million dollar sales
letters. The difference between a killer sales letter and a mediocre one
is often the difference between a successful site that earns thousands of
dollars weekly and one that can't break even. It doesn't matter if
you drive tens of thousands of people to your site every day if you can't
convince them to buy from you once they are there. Your site will never be
profitable if it isn't full of benefit driven client centered ad copy.
The good news is that
anyone can fill their site with good ad copy. If you don't want to write
it yourself, you can find numerous good ad writers who are willing to do
it for around $1,000 to $15,000 per sales letter. If that cost is too much
for you to bear, I have even better news for you. Anyone can learn how
to write million dollar ad copy. Don't start letting your mind come up
with all of the reasons why that may be true for other people but not for
you. Let me rephrase that sentence. YOU can write million dollar ad copy. The best copywriters
in the world did not have the best writing skills when they started out.
Many of them, in fact, don't even have high school diplomas. Just because
you have never even written a free report doesn't mean you can't write a
killer sales letter. As a matter of fact, I am going to give you the best
insider secrets available in the world to help you write the best ad copy
you possibly could. There are thousands of
resources online that will teach you how to write better ads. Below are
just a few of the books or manuals that will help you learn how to write
good ad copy:
These types of books
and manuals will teach you the in's and out's of the inner workings of
good ad copy. They will teach you the important pieces you need such as
creating great headlines, listing benefits, finding testimonials, and
using a P.S. Any of these courses will improve your sales letter writing
ability.
What I want to give
you today through this article is a turn-key plan that you can use for
FREE to start writing killer ads. Follow my simple 5 step system below and
you will start writing killer sales letters within the next few months.
I know you may want to
have a quicker way of doing things, but anything that is worth doing is
worth doing good. Going to college and getting the skills it takes to do a
job takes a minimum of 2 to 4 years and often quite a bit longer. If you
follow my techniques below, you will become a killer sales letter writer
within 2 to 6 months and have the skills to be an entrepreneur for the
rest of your life.
Don't quit after 6
months though. Keep doing these techniques for years and you will keep
those creative juices flowing and building in you for the rest of your
life. So, without further
ado, here are the 5 Insider Secrets to Writing Million Dollar Sales
Letters. 1. Spend one to two
hours a day copying by hand some of the greatest sales letters of all
time. The easiest way I
could ever tell you to become a good ad writer guaranteed is to copy and
study good ads until they become a part of you. Study each paragraph. Look
and contemplate why they said this or that.
Figure out what they
were trying to do in each paragraph. Go out and pick up some of the sales
letters by the best ad writers of all time, such as Ted Nicholas, Gary
Halbert, Jay Abraham, Brian Keith Voiles, and others. You could also go
around the Internet and print out the ads for top selling products and
services you know of online.
Then, pick out an ad
that you admire greatly that you know produces tons of sales for it's
owner. Start copying it by hand. Write the entire sales letter out in your
own hand writing. Write it out 5 to 30 times over the next week or month.
I told you this would
take some time, but it will be worth it. Once you have written this sales
letter over and over again, you will begin to almost memorize the way the
writer worded different things. Next time you sit down to write a letter,
their wording and even part of the mentality that they sat down to write
with will have become a part of you. After you have copied
the first sales letter so many times that you are actually sick of the
thing, it is time to go onto the next letter. Pick out another sales
letter you admire and copy it by hand. Copy it 5 to 30 times until you
begin to know it by heart as well. Keep doing this with
more and more of the winning sales letters and you will find some
interesting things happening when you go to write a sales letter. You will
sit down and some of their phrasing and ways of doing things will come to
your mind. Once you have copied dozens of these sales letters you will
find that it is becoming much easier to just sit down and begin flowing
right into a million dollar sales piece. By doing your assigned
homework you will begin to learn how to write the headlines, benefits, and
the P.S. You will actually start doing the things that Ad Writing courses
teach you how to do naturally. As you continue doing
this for the next year you will find yourself getting better and better at
writing ads every single month. By following this one technique, anyone
reading this report can make a decision to start writing better ads next
week. Even if you are only
writing ads for your own business, doesn't it stand to reason that you owe
it to yourself to write the most profitable ads possible. Isn't it worth
the time you have to dedicate to it? 2. Create a Swipe
File. You should also
collect all of the good sales letters you find and create a notebook out
of them. Then, when you are sitting down to write a sales letter, you can
thumb through your notebook of sales letters to generate ideas for your
project. Many copywriters call
this their swipe file. They use it as an idea generator for their
headlines, body copy, bullets, etc. If they are stuck on creating a good
guarantee, they can look through other guarantees people have used. If
they are trying to think of how to do a P.S., they can look through other
ones. They can get their letter writing going through taking ideas from
other winning sales materials. Never Use Ideas Word
For Word From Your Swipe File. This would be plagiarism. Use it to
generate general ideas. You don't want to copy their sentences word for
word. You want to flip through some different sales letters until an idea
forms in your head about what to write for your project.
This swipe file will
help you keep on track and produce winning sales materials every time and
it costs you nothing to create. Just collect or print out winning sales
letters you find and put them in a notebook or series of notebooks you
keep handy when writing your letters. Remember the cardinal
rule when using your swipe file. NEVER copy the ideas word for word! 3. Always research
your client's customers until you know them like your own best friend. Many times you will
see reports on how to write killer sales materials that cover many of the
basics, but they forget the most important part. The major key to writing
million dollar sales letters is to know your customers like you do your
own best friend. You need to know what
their needs and desires are. You need to know what fears they are
experiencing. You need to know what their Hot Buttons are. What is it that
they respond to? What is it that would offend them? If you don't know your
prospects, then you can never write an effective sales letter to them. I
don't care if you are best writer in the world. If you don't know them,
you won't be able to make sales to them. Good copywriters take
polls of the customers. They look at sales letters their customers have
already responded to. They go out and ask questions of their potential
customers. They do everything they possibly can to know who their biggest
potential prospect is. If you can't tell me
everything about your potential prospects, then you aren't ready to start
writing yet. You should know their general age, their hot button, their
dreams, their fears, and everything that relates somehow to your product.
The key to a good
sales letter is being able to describe the benefits of your product to
this individual prospect or customer. It needs to be personalized to them
individually. 4. Relax. Learn how to relax. If
you are in a rush to do your sales letter, it will be obvious to the
readers. Be willing to take your time and do an extremely good job. Let
things stew inside your brain between each of the important elements. After you research
your prospects and get to know them, take some time to relax. Think on
them and their desires for a while. Take some time to relax after you
write your headlines and choose the best one for your letter. Think about
how to create that flow throughout your letter, starting with your
headline. Take some time to
relax after you write your rough draft. Sit it down and come back to it
the next day. Then, you will be refreshed and ready to edit it. After you
have done your editing, put it away again for a little while. Come back to
it refreshed and read over it again. See if there is anything else you
would like to change about it.
Don't rush through the
writing process. Learn how to let your mind go to work by working on it,
then relaxing a bit. Go back to work and then let your mind stew over it
again. Keep this process throughout the entire letter. 5. Test and Edit. There is only one way
you can ever determine if a sales letter will be successful or not. It has
to be put to the test. It has to be sent out to some of the potential
prospects.
Send it out and find
out if it makes a profit or not. If it is winning letter right up front,
great! If not, then it is back to the drawing board. Whether it makes
money or not, you will still need to test it.
For example, you
should take the letter that made money and try a different headline for
it. Compare the results to the original. Test a different price. Test the
offer worded slightly different. Keep the sales letter that is producing
the best results after each test. This is the control that you will
determine your results from. Winning marketers are
always testing their materials to find out which one is producing the best
results. The killer sales materials that you see being used year after
year and decade after decade became that way through this type of testing.
Rarely is the first letter written the absolute best letter it could ever
be. You need to keep improving it through testing until you have the
letter that consistently out-pulls everything else. As you can see,
copywriting isn't all about being born with huge amounts of writing
talents. It is about making a decision to become the best. It is about
deciding to do the work you need to succeed in your business. Good
copywriters are never lazy, and anyone can be a good copywriter. What
about you? Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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