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infoProducts > Terry Dean |
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5 Tips For Bringing
Traffic To Your Site By Terry Dean
When advertising on
the Internet, you will want to use as many low cost or NO cost advertising
sources as possible...That is the big advantage of the internet over
traditional methods of advertising. Sending out follow-up letters to
interested people is FREE...There are thousands of sites where you can
place FREE classified ads.
Many service providers
have a section for Free ads...Placing a Signature File on the bottom of
all of your emails and message boards is Free. Best of all though, Search
Engine Advertising is Free.
Search Engines are
misunderstood in a major way...It is possible to get 100 of 1,000 people a
day visiting your site through the major search engines, but it ISN'T
EASY. You CANNOT just go through and submit your site to 350 search
engines using automated software...It doesn't work that well. You will
notice little or no added traffic from such methods.
In all honestly, there
really are only 8 search engines which people really get traffic from. The
other ones are much smaller and if you go to their sites you may see
1,000,000 hits, but when you do a search you only see 300 or so hits. This
means that everyone has submitted their sites there, BUT almost no one is
using them to do any searches for anything. The eight major search
engines will produce 95% or more of your search engine traffic...They are: Alta Vista ----
http://www.altavista.com Excite --------
http://www.excite.com HotBot --------
http://www.hotbot.com Info Seek -----
http://www.infoseek.com Lycos ---------
http://www.lycos.com Open Text -----
http://www.opentext.com Web Crawler ---
http://www.webcrawler.com Yahoo ---------
http://www.yahoo.com The problem is that if
you are not listed in the top 20 of a specific search engine under a
certain keyword, you have little or no chance of ever actually being
found. There are Learning how to submit
your site to the search engines and getting top positions isn't always
easy...Think about it...You have 1,000,000 people trying to make sure they
get ahead of you in line. You have to learn a lot of how to get high
listings on the search engines and just what to do to take advantage of
them. Think about it
though...500 hits a day are possible from search engines...How much would
you have to pay to get that kind of traffic from banner advertising. The cheapest place I
have seen for targeted advertising lately for banners cost $250 for 40,000
banner viewings. If you had a banner with a click through ratio of 5%
(Which is high) you would get 2,000 hits for your $250.
So with 500 hits a day
or 3500 hits a week, that would be equal to $437.50 a week in FREE
advertising you could get just for getting extremely high listings on the
search engines. Is an extra $400 profit a week worth taking the time to
learn how to get high listings on search engines? It is to me! Here are a couple
of Quick Tips on Getting High Listings on Search Engines: 1) Write down every
keyword you can think of which applies to your site that you want to bring
targeted traffic in from. 2) Become a Digital
Detective. Step two is to go to some of the major search engines and do a
search for your competition. Use some of the keywords you would use to
look for your site. Visit these sites and
write down other keywords you might not have thought about. Also save some
of the pages so you will be able to look at them later to see what they
are doing to get into the top 10 on a certain keyword.
3) Investigate these
pages thoroughly...Start trying to notice what is similar among them.
Whatever it is that is similar is probably what is getting them up on the
tops of the search engines. NOTE:
All the Search Engines have different requirements! How many times is the
keyword being mentioned in each page? To get high placement you will
probably have to create a version of your site that is different for EVERY
ONE of the search engines separately. This is time consuming, but well
worth the cost. 4) Examine the Meta
Tags If you have an html
editor, when you look at the html of the page, you will be able to see
it's Meta Tags. They will look something like this at the top of the page.
<HEAD> I am NOT telling you
to copy theirs...I am telling you to look and see if they use a keyword 5
times, then you probably should do that too. See what is similar between
each of the top ten pages in a category. You can learn ALOT this way on
how each search engine works. 5) Begin preparing and
submitting your pages after following the rules that you found out about
your keywords. The first search engine you should start with is Infoseek
usually. When you submit to them you will find they will index your page
within minutes so it is GOOD way to test your pages for rankings. To help everyone with
their submissions, I have created a Traffic Building e-book which contains
the submission forms for ALL 8 of the major search engines. So, instead of
having to go to eight different places and hunt for the "add url"
sections, you can do it all from:
http://www.bizpromo.com/traffic.exe Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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