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Are You A Quitter?
By Terry Dean
Are You Going to be a
Quitter? This should be a
required question for all budding entrepreneurs. Are you going to Quit
if you don't succeed at first?
If we remove all of
the Internet Hype you hear every day and reveal to you the cold hard facts
about success online, can you handle it?
I talk to hundreds of
people every week by email and I keep finding a common thread. The ones
who are the most successful entrepreneurs are the ones who failed the most
times but refused to quit. As a matter of fact, I
have yet to meet anyone who has told me every ad they placed worked and
that every time they tried something it made money. With as many people as
I deal with, you would expect that I would have met that individual by
now. It hasn't happened yet. Everyone has their
failures. Everyone has their ads that didn't work. Everyone had their
product that bombed. Everyone had their mistakes. Another aspect that
has held true though is that those who refused to quit were the ones who
were now making money from their businesses. If they started a
business...and then took a systematic approach to finding out what worked
for their business, it didn't matter how many times they failed. They
would eventually find out what worked. Notice that I said the
successful ones were "systematic" in their approach to their business
though.
Many marketers are
taking a "random" approach to their Internet businesses. They are
searching for anything that might all of sudden catapult them to Internet
success.
They say to everyone
around them, "Maybe this company might just be it, or maybe this type of
ad might work, or maybe I am just in the wrong business." If you acting like a
"random" marketer, you are definitely cruising down the road of failure.
Successful marketers
don't act randomly. They follow a plan. They test the ads. They track the
ads. They compare the ads. They know exactly how much money was made with
every penny they spend. You cannot jump from
one ad type to another and keep looking for the "magic bullet" if you want
to create the business you dream of on the Internet. Don't be an
advertising quitter. Select a type of Internet advertising and keep
working it and tested it until you make it successful for you. If you have
a nice sized ad budget, you might select two types of ads to try, but
never do more than this at one time. Below I am going to
give you 5 types of Internet Advertising that I know beyond a shadow of a
doubt can work for you if you apply yourself to them.
Instead of randomly
jumping here and there trying to find out how to find success, select ONE
of these techniques and start applying yourself to it until it starts
working for you. Test different ads
with it. Test different places to advertise with it. Test different web
pages to bring your prospects to. Test different follow-up systems on your
prospects. Consider having a professional write your ad for you. Above all though,
don't quit! Look at each of these
proven Internet marketing techniques and decide which one is right for
you, your business, and your budget. Then, start testing it...and don't
ever quit using it. 1. Classified Ads
in Ezines This is a method that
has helped many small businesses start building online. Because of the
quick lead time and the low cost of placing these types of ads, it is a
great choice for those who have a small budget.
You can start off by
advertising in a couple of targeted ezines for your market that are known
to be proven winners. Ask some people in message boards or newsgroups
which ezines they have advertised in and made money from. Use a systematic
approach though. Create 2 or 3 good classified ads and try each of them in
the ezine one after another and see which one pulls in the most leads for
you. Use an automated
follow-up system where you can get several autoresponders and have the
leads each going to a separate autoresponder.
Track which one works
the best for you. If one of the ads shows up as extremely profitable, then
keep running it in that ezine and add 3 - 5 more ezines to your
advertising with that same ad. Test them each with separate autoresponders.
Never stop tracking your ads. If none of the ads
produces a profitable result for you, try them in a different ezine which
has been recommended to you by others. Or try having a classified ad
written for you by a professional ad writer. Don't consider
quitting an option. Also, consider in all
of these advertising methods, your web site and/or follow-up system need
to be created with as much motivating ad copy as possible. Most people
will need to purchase and study some good books on ad copy to figure out
how to write a letter that can sell. 2. Networking
Online If you have absolutely
NO money at all, you may want to consider networking your way to success
online. Simply start participating in discussions online by asking
questions and posting helpful answers to other people's questions. This can be done in
discussion groups, newsgroups, or mailing lists. To find the right groups
to participate in, create several keywords you would use to find your type
of business, and use these three search engines: For Discussion Groups,
use
http://www.forumone.com Once you have found 5
- 10 active groups on your subject, start participating. Note: I did not
say advertise. Most of these groups have very strict policies regarding
advertising. You can discuss, but
you can't advertise.
Set up a daily system
where you visit all of your selected groups and make it a practice to post
to at least a couple of the groups each day. Become a participant that
people recognize there. At the same time,
include a link to a page on your site where people reading your message
can read more about your products or services.
The way to best track
your results would be to set up separate sales pages on your site for each
group you participate in. For example: you may have 10 pages on your site
selling the same product...but you know which group you mentioned it in.
Then, when you check your web site stats, you can know where the people
are coming from. The advantage of
marketing this way is that you won't be spending any money...the
disadvantage is that there really isn't any way to roll out a major
marketing campaign when you find a winner. 3. Banner
Advertising If you can get banner
advertising to work for your product or service, then you might have just
found the largest cash flow online. Once you have a banner
advertising campaign that is making money for you, it is very easy to
expand it out with thousands of targeted sites which are available with
banner advertising space. This is the most plenteous type of advertising
available so it is the easiest one to roll out major campaigns on once you
find the winning combination. The problem is that
banner advertising can often be the most difficult form of advertising to
create a successful campaign in. The average click-through rate on banner
ads is 1/2 a percent...which means you get one click through for every 200
impressions. There are some very
easy ways to increase your click-through rates by using "trick"
banners...which we cover in other articles at
http://www.bizpromo.com/free To run your banner
campaign, create 3 - 5 different banners and start placing them in small
numbers.
A cheap way to test at
first is to join one or more of the free banner exchanges and try out your
banners for free at first. Then, once you found a working banner, you can
start paying for impressions of it. Have each of your
banners link to a specific page on your site which is selling ONE specific
product. Don't allow your prospects to get confused when they come to your
site. Make it a simple choice for them to make which you can track on your
site. Then, once you find a
banner which is making money for you, roll it out by buying larger numbers
of impressions or finding more sites to advertise it on. 4. Press Releases
This is probably the
most powerful traffic builder available if you have a strong Unique Web
Position for your site. If you stand out and
your site or product is worthy of media attention, then this is an awesome
method to start creating a traffic jam at your site. A good tool to use in
promoting your site through free press is the Gebbie all-in-one media
directory which lists all of the contact information of the media. A free
sample which will enable you to get started can be obtained by visiting
this address. Once you have the
directory or the sample, you can start studying (Gebbie has some info on
this as well) how to write effective press releases.
Just because your
first press release may not be published, don't let that bother you. Try
again. Learn more about what they want. Then, do it again. You can receive more
traffic from having your web site published in a magazine, newspaper,
radio, or TV broadcast than hundreds of ads you place for yourself.
So, if you decide Free
Press will work for your unique product or service, don't quit! 5. Offline Ads
Too many times when
advertising out web sites we forget about how effective off-line
advertising can be. Placing an ad in a card deck or magazine is a great
way to get very targeted visitors to your site who are ready to spend
money. Many of the people who
visit you from other web sites are just lookers...and never really intend
to purchase anything from you. The bulk of the people who visit you from
offline advertising are much more ready to spend money if you provide the
benefits they need. Leads produced this
way are much more expensive though...costing between 50 cents to $10.00
apiece on average. So, you had better have that killer ad copy ready to
close them when they get to your site. A good way to save
money when advertising is to use postcard decks and sell off ads on the
postcard you purchase. This way you can make back all of your money and
essentially get your ad to run for FREE. What better way to test than with
free advertising? When using this type
of advertising, I recommend taking them to what I call a "lead generation"
page. Basically, what you do on this type of page is present a few
benefits to them and ask them to leave their contact info such as name,
email, and mailing address for more information. Then, you can start a
follow-up system both online and by direct mail to them for maximum
effectiveness. Don't waste any of
these higher priced and usually higher qualified leads. * Don't Quit * No matter which
advertising method you choose, make a decision to stick to it until you
have it working for you.
The key to any
successful business is that you keep working on it until you have it
working for you. Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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