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How to Buy Any Product
Or Service On By Terry Dean
That title got your
attention...didn't it? I created it with one
purpose in mind: to show you just how important having a money back
guarantee on your products or services are in the online market. In all advertising,
credibility is a Number One concern. People are afraid to make purchases
from you because they don't know you yet. One of the ways to overcome this
is by Using a No-Risk Guarantee.
Guarantees will
increase your response rates by 200% to 300% on whatever you are selling
in most cases. People go through your letter. Then, they are undecided
whether they should buy or not...The No-Risk guarantee will push them over
the edge. People buy because of
emotion, but they will back up their decision with logic. How many times
have you purchased something saying to yourself, "If I don't like it, then
I will be able to return it for my money back?"
Your guarantee should
be listed on everything...Your sign, your sales letter, your website, your
postcards, your magazine ads, etc. Don't keep it a secret. Shout it from
the rooftops! The Four Parts of a
Powerful Guarantee There are four parts
to a powerful guarantee. They are: 1.) Risk-Free - You
must tell your prospects that your offer is risk-free. 2.) No Questions Asked
- You should always state that you have a no hassle, no questions asked
guarantee policy. 3.) Time Period -
State how long the guarantee is for...Always use 60 days or more! 4.) Why? - It is
always a good idea to tell them exactly why you are offering such a good
Free bonus Offer and guarantee.
Each of those steps is
extremely important and I will put some guarantees together for you which
use ALL 4 elements so you can see what they look like: "Try out my product
Risk-Free for a FULL year! If at any time, you are dissatisfied with it or
can't make a profit with it, then simply package it up and mail it back to
our office. The moment we receive it, we will fully refund your money No
Questions Asked...Plus, you get to keep All $575 worth of FREE Bonuses as
a thank you. How Can I offer such a
Powerful No-Risk Guarantee? It's simple really...Once someone gets this
product into their hands and understands it's full potential, I couldn't
pry it loose if I used a crowbar." "Not only that, but
you will also receive our Complete Better than Risk-Free, Lifetime
Guarantee! If at any future time you decide that this isn't the product
for you and that it isn't the absolute BEST purchase you have ever made,
then package it all up and send it back to me and I will issue you a
complete No Hassles, No Questions Asked Refund. Plus, you get to keep all
$1,230 worth of bonuses just for giving me a chance! The way I see it is
that if My package isn't the best investment you have ever made, then I
don't want to take your money. You deserve your money back!" Those are some
powerful guarantee examples. These kinds of guarantees can open the
floodgates or orders into your office if you don't be careful.
Here is a list of
words you may want to use in your guarantees to increase their effect:
Those are some of the
words that get people excited about your guarantee, because they remove
the risks of ordering away from your prospects. A powerful guarantee can
mean the success or failure of any ad campaign, especially for those who
are selling on the internet... Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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