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How to Develop Your
Own $2,000 a Week Internet Strategy
By Terry Dean
In most of the
articles on the web, probably 97% - 99%, you will read about the technical
aspects of building a profitable business online. Most of the information
I cover deals with that arena...but what most people forget to mention to
you is that the technical aspects are ONLY half of the equation to your
success on the internet. When you really get
down to the nitty-gritty of making money online, it all starts with your
strategy. Even if you know exactly how to achieve top positions on the
search engines or know exactly how a link campaign should be done, it
still won't let you achieve the level of success you want if you don't
know how to develop the strategy for your site. To put it simply,
tactics are your day to day actions in building your website. A strategy
is your overall plan and goal for exactly what you would like to have your
website and business accomplish for your customers. The Random House
College Dictionary defines strategy and tactics this way... "In military
usage, a distinction is made between STRATEGY AND TACTICS. STRATEGY is the
utilization of all of a nation's forces, through large-scale, long-range
planning and development, to ensure security or victory. TACTICS deals
with the use and deployment of troops in combat." Have you ever stopped
the day to day battle of trying to achieve top positions on search engines
(And believe me...This is a battle) long enough to develop your long-term
strategy? What is your overall vision for your site? In the Bible,
Proverbs 29:18 states, "Where there is no vision, the people perish..." I know some people who
are brilliant strategists about online marketing who have achieved amazing
success even though their actual tactical skills are only so-so. They hire
out the web site design, the search engine registrations, the linking
campaigns, and the copywriting. As a matter of fact, one of these
brilliant minds once mentioned to me that "The Concept is Greater than The
Copy." In other words, the
right marketing strategy can overcome slight problems in the copywriting
or even the carrying out of the plans. Even the best copywriting on the
planet won't make a success out of a poor business strategy or concept.
No contractor would
ever consider starting work on a project without having a detailed
blueprint already done and in their hands. It also doesn't matter how good
they are at following the blueprints if the blueprints are all wrong. For
many people, their internet businesses are in this exact state. They have
many of the internet tactics ready, but they have yet to develop a
powerful strategy to empower the whole process. So exactly how do you
choose the strategy for your Internet Marketing Empire? Below you will
find a three step process in helping you develop your overall strategy. I
don't want to over-complicate the process by any means, but I do want to
help you create ideas through this. Your actual day to day internet
marketing tactics will then flow out of your overall marketing strategy. STEP ONE: Create
Your Overall Theme to Your Online Business You can't develop a
business around a single product. Even if you are promoting a single
product upfront, it is not the product that people want. They want the
BENEFITS they receive out of the product. When designing your site, think
about an "Ultimate Benefit" to build your site around. I first heard the
phrase "The Ultimate Benefit" through Dr. Jeffrey Lant and it has stuck
with me ever since. It is that ever abiding "WANT" or "GOALS" that your
prospects have with them continually. Ultimate Benefits are things such
as: more money, weight loss, online success, being sexually attractive,
self-defense, etc. Ultimate benefits are
what your prospects are really seeking after. So, don't base your business
just on products. Base your business on this Ultimate Benefit. This will
be the theme that binds everything else you do at your site together. It
is what you want your site to become known for. It is why people will
return to your site over and over again forever. What is it that your
prospects ultimately want? Once you have defined
your "Ultimate Benefit," that's where the products can come in. You will
want to provide multiple products that all fall under the same Ultimate
Benefit. This will help you to create "Multiple Streams of Income" all
generated from one web site. What mail order or
internet company do you know of that only has one product? There aren't
any really successful ones. Even the sites which seem only to have one
main product still have dozens of different profitstreams which all come
out of the backend of that product. Your mission online is to help people
reach their ultimate goals, and that cannot be done with just one product.
It takes a variety of products to accomplish this goal. One warning I do want
to mention here though is that your site will be more successful if you
have one LEAD product. By testing both multiple product sites and sites
which focus on one lead product, I have found that the lead product sites
will outsell the multiple product sites by a long shot in most cases.
So, the absolute best
set-up is to focus on a main product, and then have many different
backends or supporting products which will help your customers to further
their goals. This type of system is often referred to as a marketing
funnel. You may be selling a book about Ad Copy on your site, but you will
also have consultations, seminars, audio tapes, and ad writing services
which all support your theme. If you are selling web
sites as a primary lead product, you could also sell books on internet
marketing, web design services, CGI programming, etc. If your theme is
weight loss, your primary product may be a nutritional product. You could
also sell weight loss and exercise books. A newsletter could be started.
You could also do personal one-on-one consultations for specific
individuals. You also don't need to
come up with all of these products yourself. Many of them can be found
through Joint Venturing with other companies which have products you know
your customers want.
STEP TWO: Develop A
Unique Aspect to Your Business...Your USP Your business cannot
just be a me-too business online. You need to develop some type of
uniqueness to it...something that sets you apart from all of the rest of
your competition online. You need to create a "Unique Selling Position"
which makes you stand out from the crowd online... For example, everyone
is selling books online. How did Amazon.com becomes the most well known
bookstore on the Internet. They developed a USP which basically states
"The World's Largest Bookstore" which is exactly what they are. They have
stated in one phrase exactly what makes them unique from the rest of the
bookstores in the world. How can you develop
your own USP? You probably aren't going to own the largest selection of
anything in your business since most of us have started out bootstrapping
at home or in our small business. Let me give you a simple little formula
you can use which will help you immensely in the creation of a USP for
your business. To find your USP, pull
out a blank sheet of paper. At the top of the paper, write "You know how
most __________..." Then, halfway down the page, write "Well, What I do
is..." I want you to write
how most of the businesses in your market are in the first section. Then,
I want you to write what sets you apart from them. Avoid using words such
as quality or better service, because those types of things don't really
mean anything UNLESS you are more specific in your description. This may
take you a while to do.
You probably will have
to study your competition online for a while. Give yourself a few days to
think it over. Then, write it down. Next, I want you to
boil down that entire sheet of paper to a single phrase or sentence. This
takes some work. Write it out in a sentence or phrase as many times as you
need to until you get just the right words. Again, if this takes you a few
days, let it. Think about it when you are driving, eating, etc. Mull it
over. Then, once you have just the right wording, that is your NEW USP
which you will use to separate you from all of the competition. Use it on your
signature file online...Use it on your website...Use it in your ad copy.
Let it become a guiding force to your online business that sets you apart
and defines you as the person to deal with in this area. STEP THREE:
Concentrate on Building Relationships with Your Prospects To fully develop an
online business, you need to maximize your relationships with people.
Although your goal in your Internet business may be to set it up on
auto-pilot, you have to remember at all times that you are dealing with
real people. Credibility online is a major issue because there are many
fly-by-night get-rich-quick operators on the internet. To help you develop
this credibility with your prospects, your overall strategy has to include
such tools as ezines, message boards, chats, conference calls, dealer
programs, etc. Many people keep asking exactly why does it seem ezines are
popping up everywhere...It is simply because they work. They help you to
develop the relationships you need with your prospects. You are able to
contact your prospects over and over again providing them with good useful
information. The same thing is true
of the message boards. Once you have worked them up to a certain level of
traffic, the same people will keep coming back day after day learning from
you and the other experts you may have brought to your board.
Use your imagination
and develop other free services such as these to help you develop your
website and relationships online. How about doing JVs with other
businesses? How about running a monthly conference call on your subject?
Your business online is only limited by your imagination! Get Started Today
In Developing Your Online Strategy... Don't let this report
just sit there in your email box. Print it out. Start today in putting
these strategy building tips to work for you. It is a proven fact that if
you put this off for more than 24 hours, you will probably never come back
to it.
Developing Your
Internet Strategy can be the most important key to creating the internet
business you dream of. Take action today and at least start thinking and
working on it. Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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