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Don't Re-Invent The
Wheel...Improve On It
By Terry Dean
Today, instead of just
reading an article, I want you to think of this as more of a heart to
heart talk from one marketer to another. I am going to share some of my
thoughts and opinions of what I see going on in the Internet marketing
community. So, forgive me if it appears that at times I am rambling on
throughout today's issue. I know that what I am
going to say is going to upset some of the people reading this, but it
needs to be said anyway. Internet Marketers "on average" show a serious
lack of understanding of basic marketing knowledge and principles. They are constantly
looking for the new thing...or they are in a quest for the "Holy Grail" of
Web Site Traffic. Every week I hear of the new "Traffic Generator" that is
out there. I have even participated in many of them only to come away
disappointed in the results time after time. I can tell you how to
get more traffic than you will ever need in just a few words, "Give Away
something extremely valuable to your market." Just find out what people
want...come up with a low or no cost way of providing it...then give it to
them. Then, you will have more traffic than you know what to do with! This next statement
may even shock you more than the one above... "I personally have
learned more about how to make money on the Internet from Marketing Books
and Videos which didn't even deal with the Internet than from the hundreds
of Internet marketing publications and products I have studied!" Notice that in the
past few weeks or months we have been covering a lot of business
principles such as Unique Selling Positions, Joint Ventures, Strategy
Development, and more. These are weapons that have been taught for
decades...but we just have to learn how to apply them to the internet. Just because we have
found a new marketing medium does not mean we need to lay aside time
tested business strategies for success. What Jay Abraham, Gary Halbert,
Ted Nicholas, and others have taught us throughout the last few decades
still works today. As a matter of fact,
the book "Scientific Advertising" was written in the early part of this
century by Claude Hopkins. It is a classic on developing advertising that
works no matter what medium is being used.
This "Old" Book has
been credited as being a factor in the success of some of the top
marketing minds of our time. Many of which actually claim to have read the
book 34 times or more! During the past few
weeks, I have spoken with several people who use the Internet for one
purpose...Testing. Using the Internet, they can test their products and
promotion quicker and cheaper than they ever could have done in any other
format.
When it comes time to
roll out though, they go to direct mail. They have figured out a system
that works for them that they know how and enjoy using.
Even if you will never
do a direct mail promotion, does that mean that you can't learn from what
the most successful direct mailers have been teaching us about direct
marketing for decades? Instead of trying to
Re-Invent the Marketing Wheel...let's become people who actually improve
on it using the leveraging abilities of the Internet to maximize our time
and effectiveness. Below are 3 examples
of business principles that are true irregardless of whether you sell
online, by direct mail, in magazines, on TV, or just locally. After the
principle, we will cover some ways you can apply these techniques to
Internet Marketing and even improve them online. 1) Unique Selling
Position Every business that
wants to become successful has to have a Unique Selling Position. There
has to be something that sets them apart from every other business in
their industry. What makes your web site different from all of the other
ones out there? Is it just a copy? If you don't figure out a way to make
it better than and different from the average site out there, you are just
sinking time and money into a losing proposition. How does the Internet
give us an unfair advantage over marketers of earlier times? It's simple.
We can actually go to a search engine. Type in keywords and see what the
competition is doing! You can visit 20 different competitors this evening
and mark down in a notebook ideas to set your business apart from all of
the others out there. This could have never been done so quickly and
easily without the power of the Internet. 2) Targeting Your
Market and Market Research. The most powerful
feature of the Internet is doing market research. For free, you can visit
newsgroups and message boards where your potential customers are hanging
out and actually interact with them by asking questions, taking notes, and
find out exactly what they are looking for. The real key to
copywriting is finding out what people's hot buttons are. If you had to
use the old methods of direct mail to do so, it may have cost you ten
thousand to a million dollars to find out how to write a killer ad for
your market. Now, you can spend a week or two online and get the exact
same result for Free. 3) Joint Ventures Jay Abraham and Mike
Enlow both call Joint Ventures "the fastest, easiest way on earth to make
a fortune...and if I had to choose from one single way to make money, this
is it." Yet, it isn't even mentioned in many Internet marketing circles. The reason though that
most Internet Marketers could never apply this technique is that they
haven't done the two steps above - Develop a USP and research their
market. Both of those aspects are the building blocks to setting yourself
up as a potential joint venture partner. During the coming
weeks and months we have planned to introduce to the Internet market
information products through joint ventures which will revolutionize the
ways you think about your online business. Many of these products may even
be classics in developing real marketing strategies. So many Internet
marketers need to learn how they can make absolutely any business
successful if they use the right marketing techniques...not just try to
gamble on the new Internet traffic tool.
Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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