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Collecting Follow-Up
Information Can By Terry Dean
Let me tell you a
story. It is a sad story, but it is all too common. A man or woman one day
decides that they can have more in their life or in their business. They
are told there is a "Secret Weapon" for marketing available now to anyone
who wants to use it called the Internet. They get a local
internet connection and then venture out into this brave new world for
their business. They hire the best web designers they can afford to have a
website developed for them so that they can share their products with the
world. Then, they wait...and wait some more. Nothing happens. Then, they are told
you have to advertise online. Everyone doesn't show up just because you
have a website online. Yes, that's right. You are going to have to learn
the online advertising methods such as banner advertising, ezine
advertising, classifieds, trading links, press releases, etc.
So, like good little
internet marketers, they begin their quest for traffic. This sometimes is
a hard road to proceed upon, but they finally accomplish their goals of
getting hundreds of visits to their site daily. Low and behold though, one
further problem presents itself.
Even though they now
have a well done website and hundreds of visitors coming daily, they
aren't making any sales. There is NO money coming in. They have spent
money on web hosting, web design, advertising, and more. Their income has
been next to zero up until this point though.
For most internet
marketers, this is the moment of truth for their online business. Will you
do what 95% of people who reach this point do...Give Up and Quit? Will you
be another person who leaves the internet market declaring "People just
don't buy products online!" This is when most
people bury their internet businesses. I have seen this happen hundreds of
times already to friends or associates online. Even though they are in
different industries and markets, almost every marketer seems to come to
this crossroad in their online business. There are two paths
available to you at this point. Will you be like most and take the path of
failure...giving up right before you find your breakthrough? Or will you
do what every successful online marketer does and research out the
difference between those who make money online and those who don't? I have done my
research already and I am going to let the cat out of the bag right here
and now. The big divider between those who birth a successful online
business and If You Want to Be
Successful...You Must Collect the Follow-up Information! Stop and think about
that for a moment. This one aspect of your online business is so important
I could draw you a line in the sand and divide up who has been successful
online and who hasn't. The successful marketers are constantly developing
new ways of Collecting information about their prospects or customers. Throughout my
marketing online, I have found an interesting secret. Web sites do not
make sales. Email follow-up makes sales. Ask any marketer online and you
will find that their closing rate from just the website is horribly low.
Most websites get between a 0.05% and a 1% sales rate from their visitors. Once you add constant
follow-up by email though to the same prospects, you can get those same
percentages up to .5% to 10% sales rate. This is an increase of up to 10
times in many cases just because you applied constant follow-up to the
equation.
Let's run through a
few quick tips I have for you on collecting information about your
prospects and about how to do it. What Type of
Information do You Want to Collect? 1. You absolutely have
to get your prospect's email address. I make that the number one priority
of my website. Once you have the email, you can start following up on all
of your prospects as often as you want to for FREE. Now, money is no
excuse for poor follow-up skills. Email is free. 2. You want to collect
their postal address so that you can mail a follow-up sales letter by
snail mail. I know that snail mail isn't as glamorous as email, but IT
WILL HELP YOU CLOSE SALES. The response rate on direct mail is still
higher than online so if you collect postal mail information, you can
follow-up online and still get a hard copy of your materials into their
hands. 3. You may want to
collect their phone number. This tip is most often true if you are giving
away something free. For example, if you give away a free audio tape, MAKE
SURE that your prospect has to turn in their phone number before you mail
them something with this type of cost. Internet people are often trying to
just collect any free thing they find even if they have no intention of
doing anything with it. Don't send out expensive packages unless you get a
phone number which shows a higher commitment. 4. You should test
your website and ad copy. Take polls on your website. Ask your prospects
their opinion of your website in guest books. Get their input. Ask for it.
Give away something free if they give it to you. Let your prospects tell
you what you need to do to make more sales online. How do You Collect
This Information?
See, it may take you a
little thinking time to produce the right method for collecting follow-up
information on your prospects. Don't even take my list above as an all
inclusive list. Think up your own ways. Those people who are the most
successful in any venture are the ones who are innovative. Whatever you do though
in your online marketing, DO NOT FORGET the follow-up. The fortune is in
the follow-up. Collect information on your prospects and then get to work
developing a simple follow-up system for contacting each of them as many
times as possible. Most marketers will tell you that it takes at least 7
contacts with a prospect to make the maximum number of sales. Online, I
think this number is much higher.
So get out there and
start collecting follow-up information if you want to make money on the
web! Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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