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Who Wants to Be An
Internet Millionaire?
By Terry Dean Welcome to our show... Today we are going to
be playing who wants to be an Internet millionaire, except we are not
playing for cash. We are playing to see if you have the knowledge you need
to be a successful entrepreneur on the web. Here are your five
questions...Let's see how good you do. Question #1: Which
of the following characteristics is a requirement for success online? a. High IQ Question #2: Which
of the following products would be considered a niche market product
suitable for a small business entrepreneur? a. Toothbrush Question #3: Which
of the below programs is the most popular download of the week? a. Napster Question #4: Which
one of these problems is the most common reason people don't order online? a. Web Sites were too
confusing Question #5: How
many sales does the "average" Internet company have to make to a customer
before they break even on that customer? a. One Some of those
questions were pretty difficult. Weren't they? Let's see how you
did... "C" is the answer to
question one. Persistence is the
most important key to succeeding on the web. Despite what you might hear,
there aren't any real "gurus" online. The web just isn't that old.
Everyone is still learning.
The number one key to
succeeding online is testing everything you can possibly imagine. This
takes persistence. High IQ's and college
degrees may help in the process (if you have the right information), but
they are not the key to success. Money may help as well, but for many
large companies this just means wasting tons of money on two million
dollar Superbowl ads. Then being nowhere to be seen 6 months later. Persistence is the
key.
An eBook covering fly
fishing in Arkansas would be considered a niche market product suitable
for a small entrepreneur.
What's the problem
with the other products? The problem with the
big screen TV and the toothbrush is that they are available from anywhere.
Your prospect would be much more likely to run down to the local Wal-mart
and electronics stores than to purchase from you. They don't know who you
are. For the Cooking eBook,
it is too broad of a subject. No one wants just a cooking eBook when there
are so many nice beautiful books at the local store. This may be a
potential project though if you can come up with a more specific topic
such as cooking in France or cooking with red wine from the French. The key to being
noticed as a small business is to come out with something a little more
unique and highly specific.
ICQ is the most
downloaded program this week as reported by http://www.download.com All three of the other
programs are top downloads, but ICQ is downloaded 10 times more than the
closest competitor. It has been the most popular download for years. ICQ is a program that
allows you to chat and instant message your online contacts. One of the
most popular activities of online users is that of chat and message
boards. People want to feel
like they belong. They are looking for online communities which they can
belong to.
What does this mean to
your online business? It means that you need to find a way to create a
community at your site using discussion boards, chat, and other types of
interaction with your visitors.
According to a survey
taken by Boston Consulting Group, the most likely reason people didn't
purchase from a site is because the pages took too long to load. The full article and
results of this survey are available at: http://www.roibot.com/w.cgi?R249_CNN
Forty-eight percent of
people asked cited slow loading pages as the culprit in their shopping
experience.
A close second is that
of the sites being too confusing which rang in at forty-five percent. Both of these show
that a major key to sales on the Internet is keeping it simple and easy
for your users. They are impatient and they are quickly confused by any
extra technology you decide to use.
You need to create an
easy to use, quick loading buying experience for your visitor. For now,
cut out any fancy technology and "cool" stuff that may hinder those two
items.
This was a very
difficult question. The correct answer as provided by Yahoo news is that
the average Internet retailer must make three sales to a customer before
they break even on the cost of obtaining that customer. This Yahoo article can
be seen at:http://www.roibot.com/w.cgi?R249_YAH I don't recommend you
spend as much to obtain a new customer as large online retailers do. You
can't afford to. You don't have their large advertising budgets to burn
through. You can concentrate on
your current customers. You have to "Wow" them and keep them buying from
you instead of your competitors. Every single market
will be competitive in the future of the Internet. The companies that are
going to be the most successful are those who learn how to retain their
customers through better customer service, frequent buyers programs, and
finding them the best deals possible. You must develop a
loyal customer base and sell to it over and over again. One shot sales aren't
going to make it in the future of the Internet. And that's my final
answer...
Terry Dean, a 5 year veteran of
Internet marketing, will Take You By The Hand and Show You Exact Results
of All the Internet Marketing Techniques he tests and Uses Every Single
Month" Click here to Find Out More: |
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