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#1 Reason Internet
Marketers Fail
By Terry Dean
I am always amazed
when I discuss marketing techniques online with other internet marketers
that MOST of them are missing the key ingredient I find in my own online
success.
They usually are well
focused on producing internet traffic or on writing good ad copy (which
are both key ingredients to success), but then they leave out what I
consider to be the most important tool of all online...Follow-up. Almost every one of
them without fail tells me when follow-up comes up, "I have autoresponders"
or "I answer all of my email." Well, good for you. That isn't follow-up
though.
Making the sale will
usually take you 5 to 10 contacts with a prospect. The recognized number
we all quote is 7 contacts. So, if it takes at least 7 contacts with a
prospect to make the maximum number of sales of your product or services,
what are doing to make sure you reach that number with EVERY prospect? You cannot take a
passive approach to marketing and hope that if someone is a real prospect,
they will come back to your website later to check it out again. That is
financial suicide! All of your marketing has to be active...In other
words, YOU are the one who has to make sure you reach at least 7 contacts.
Don't even consider leaving it up to your prospects! We have the most
powerful tool in the entire marketing world only available to us
online...yet only a small portion of us are taking advantage of it. That
tool is Email. Is there any other tool where you can follow-up
consistently with dozens or even hundreds of prospects EVERY day of the
week and not spend a single cent extra.
If you followed a
daily follow-up system in direct mail, you would quickly mail yourself
right into the poorhouse. The same thing would occur with telemarketing.
With email though, I can send hundreds of follow-ups for FREE as often as
I like. If you are not following up on all of your prospects online, don't
make excuses. Change it or admit that you are too lazy to care about the
success of your business. Make a commitment that
today you will follow-up. I am asking for that commitment to be made to me
and to yourself. Plus, I am going to help you. Below I am going to detail
the three most important steps for getting started in email follow-up so
that you will have a base to build upon.
1) You have to
capture the email address.
This is the very
beginning of your marketing process and I make it a chief priority in all
of my website's designs. Take a look at my website at
http://www.bizpromo.com
and notice how I give you a chance to subscribe to my newsletters, hit my
autoresponders, fill out forms with your email address, etc. Everywhere you try to
go on my website, I am giving you another opportunity to give me your
email address. This is all because I know that real internet marketing
begins when you give me your email address! (NOTE: Throughout this
whole report I am referring to only following up on prospects who first
contacted you and gave you their email addresses willingly. I don't
believe in using SPAM to promote your business, because you will offend
people, lose your ISPs, and lose your reputation online if you start
sending unsolicited bulk email) 2) Buy & Learn How
to Use High Quality Email Software Although you may start
off with low or no cost email software which is included with your browser
or with your computer. I recommend changing it to professional email
software. I personally use Eudora Pro version and can recommend it to you.
That is not the only one out there, but it is a great one to get started
with. The key element of
using this type of software is that you will be able to manage hundreds of
email addresses, sort mailboxes, and assign address books for follow-up.
You will be able to add all incoming requests for info into special
address books so that you can follow-up on dozens or even hundreds of
prospects all at one time.
I don't want to get
into a complete study of the software programs here, so I recommend that
you actually pick up and read the email software's manual. It will take
some time, but you will find that your email software's features can
quickly become your biggest time saving feature in your online business. 3) Learn the skill
of making offers Here is a simple
technique for getting you started in email follow-up correctly and
consistently. Have your first offer or sales letter prepared on an
autoresponder or as a automated reply in your email software. Collect
every request for that information into an address book for follow-up. Then, begin mailing
out to that address book your follow-up offer daily. The simplest way of
doing this is by sending the same sales letter (We don't want to confuse
your prospects), but attach a new paragraph to the top of each outgoing
message everyday. On this paragraph, you
could do a scarcity offer or an email probe. A scarcity offer at the top
of the email would look like this: "ONLY 5 MORE LEFT IN
STOCK...The first five who turn in their orders today will receive a...." Then, go on to
describe exactly what your prospects get if they order today. Then, the
next day you could do the same thing, but list "ONLY 3 MORE LEFT..." and
continue through with scarcity.
The other technique is
to actually put a paragraph on top of the email saying that your surprised
that you haven't heard from them yet and you wanted to know if they had
any questions, etc. Follow-up can be just
that simple. Include the same sales letter, but change the top paragraph
in every letter you send out. Then, keep it up with each of your prospects
until they buy or they tell you to stop. If someone asks you to quit
following up, simply remove that address from your address books and
continue with the rest of your prospects. Learn and follow this
technique in your online business and your sales will double or triple in
the upcoming weeks!
Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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