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How to Reach Millions
of People For Pennies Using Ezines
By Terry Dean
Daily, advertisers are
making literal fortunes on the Internet marketing their products or
services. Then, there are others who spend thousands putting up web pages
and not even making their original investment back. What makes the
difference? How can you make sure you are a member of the first group
instead of a member of the second?
I can tell you the
answer to those two questions very simply: The Winners are Aggressive
Marketers, while the Losers are Passive. What I mean by that is...the ones
who are making money online are the ones who are constantly seeking out
new ways of getting their advertising message out to the world. You cannot
just put a web page on the internet and expect that the entire world is
going to come running to your door. If all you do is put
up a web page and then submit to a few search engines, you will get little
IF ANY traffic at your site. Did you know that the average web site will
get less than 100 visitors this year? That is pitiful...especially once
you realize that it is a very simple process & low cost to get your site
up to 100 - 1000 visitors daily.
I didn't say it was
Free, nor did I say it didn't take time. It takes a little money and some
time to produce traffic, BUT every single reader of this publication is
quite able to produce the traffic that they need at their web sites. One of the most
effective marketing methods online currently is that of E-Zines. An E-Zine
is a magazine/newsletter which is produced online and emailed to a list of
subscribers. It is usually Free and contains articles on many different
subjects.
For now, most are
limited to just text (No Pictures), but those producing online E-Zines are
experiencing unprecedented growth. Just like regular magazines, you can
find E-Zines which are devoted to just about every subject you can think
of. If there is a magazine about a certain subject, you can be pretty
confident that their will be an E-Zine which is devoted to that same
subject.
E-Zines are a virtual
goldmine for everyone involved. The writers can create well written and
informative articles & email them to 1,000s of subscribers virtually for
Free. The readers can receive this high quality information right in their
email box with NO subscription Fees whatsoever.
Advertisers in these
E-Zines can reach a targeted audience for VERY LOW cost. E-Zines are
definitely a WIN-WIN situation for everyone involved. I want to take a
moment though and make sure that you understand that when we are speaking
about these E-Zines, we are speaking of a completely different subject
from unsolicited bulk email (Also called SPAM). A major problem on the
internet lately has been that of unsolicited bulk email. Bulk email is
when a person creates a list of email names (usually created from
newsgroups, web pages, & chat groups) and mails all of them an
advertisement for their product or service.
In most cases, it is
difficult to be removed from their lists and to many people this type of
advertising is considered an extreme nuisance. Because many people hate
bulk email, I am not recommending this type of marketing to you by any
means (You could lose customers, lose your ISP, face legal problems,
etc.). Please note that bulk email is too dangerous to your online
business to participate in. On the contrary, E-Zines
are sent only to people who have subscribed to them. They do not offend
the readers, will not get your server canceled, and they build your
business instead of tearing it down in the eyes of the readers. Producing
quality E-Zines, receiving E-Zines, and advertising in E-Zines is highly
recommended for the success of your online marketing business. I have no problem
telling you that E-Zines are more effective for me than any other method
of advertising online. Whereas for webpages, people have to go to a search
engine, click a link you have somewhere, etc., when you use E-zines your
advertising message is received right in the email box of your targeted
prospects immediately.
Now that you have seen
the power and the effectiveness of using E-Zines in your business, I want
to cover with you the three major ways YOU CAN PROFIT RIGHT NOW from E-Zines.
We are going to cover them from the easiest to the most difficult:
1) Advertising in E-Zines 1) Advertising In
E-Zines This is the simplest
way to start profiting from E-Zines right this minute! There are hundreds
of E-Zines which you can submit your ads to for an extremely low
cost...usually $5 to $45 weekly to reach 100 to 100,000 targeted
subscribers. To use this medium for advertising, let’s go through what
steps I recommend you take to get started: First, I recommend
that you subscribe to some of the E-Zines which are targeting your
specific audience. If you are advertising a home business, look for home
business E-Zines. If you advertise gardening, look for gardening E-Zines.
Once you find a few, send a subscription request to the publishers.
I recommend that you
subscribe to the E-Zine before you advertise in it so you can get a basic
idea of three things:
1) The kind of
articles being written, To find a list of E-Zines
to subscribe to (And possibly advertise in) search one of the major search
Engines for free newsletter or a major listing of E-Zines is also
published on my web site (Updated Regularly) at
http://www.bizpromo.com/ezinetrades.htm
Step two: Write a
Killer Ad for the E-Zine. After you have subscribed to various E-Zines
which reach your targeted audience, begin to examine the classified ads
which draw YOUR interest. Just because E-Zines are an extremely low cost
of reaching targeted markets does not mean you should ignore advertising
rules. A poorly written ad can still receive little or no responses even
when placed in a high quality publication.
For your classified
ad, you should also use a two step process. Classified ads online (Just
like offline classified ads) are too small to make a sale straight from
the ad. Your classified ad should just produce Interest in the prospect so
that they request more information.
I also recommend using
an autoresponder for more information rather than a web page or manually
responding. Many people may question this suggestion, but the logic behind
it is pretty simple. Autoresponders provide immediate information to your
prospect without them having to do much.
All they have to do is
click on your autoresponder link and hit send. Then, your sales material
is immediately sent right back to their email box (Which you notice is
where they are already at - reading the E-Zine). Through an autoresponder,
your prospect gets your sales material into their hands the fastest and
easiest way possible.
To find an
autoresponder for your needs, ask your webmaster or search on one of the
major search engines for free autoresponders. (NOTE - Make Sure that your
autoresponder records the email addresses of those who hit it so that you
will be able to send follow-up information to them later) For those of you who
would like to place an advertisement in my weekly E-Zine - Web Gold,
please email me at
webmaster@bizpromo.com for our current advertising rates. 2) Producing Your
Own E-Zine I hope that as an
aggressive internet marketer you should be becoming I don’t have to
explain to you just how important it is for you to be collecting the email
addresses of those who visit your web site.
Past markters have
taught for a long time that we need to make at LEAST 7 contacts with a
prospect to make a sale. If you don’t collect the email addresses of those
who visit your site, you have absolutely no way of sending follow-up
information to them - Or making the sale for that matter.
A great way of
capturing the email addresses of those who are interested in your products
or services is producing your OWN E-Zine. All you have to do is place a
small form box on your main site telling people that they can receive your
Free Ezine and then describe what training information is provided in your
E-Zine. A sample of what I am talking about can be seen on my main page at
http://www.bizpromo.com The cheapest way to
set this up is just have the form send the email address directly to you
and you collect them for your E-Zine, BUT I recommend getting a listserver
for long term use of your newsletter. Here is a short description of what
a listserver can do for you: * A listserver is a
robot e-mail list program that manages new subscribers to a list as well
as members who unsubscribe from the list. Subscribers need only visit a
form based web page to join or be removed from the list or they can
manually send a specially tagged message directly to the listserver.
That's how easy it is. No database tracking and NO manual deletions.
People can even subscribe to your list directly from your website!
* Sending a message to
the list is as easy as it can be. You simply send a message to a special
e-mail address with a password as the first line. You see, the listserver
allows ONLY you to post to the list. You can post messages as often as you
like. Simply put if you can send e-mail, you can manage your own
listserver.
* Your list can
contain 10, 100, or even 10,000+ e-mail addresses. Want to know who is on
your list? Easy, just send a message to your listserver and request a copy
of the list. You will receive a neat and ordered list within moments in
your e-mail box. It just doesn't get any easier to manage a massive
in-house e-mail distribution list.
If you use a
listserver for your E-Zine, all you need to do is place it’s email address
and subscription information in your ads or on your web page and it will
take care of all the technical aspects of mailing to your list. That leads
us to the next excuse people have for not producing a Quality E-Zine. You might say to me as
why you don’t produce an E-Zine for your business, BUT I can’t write an E-Zine.
I am not a very good writer. Well, you know what, that is NOT a good
excuse to not produce an E-Zine. There are numerous other E-Zine
publishers who are quite willing to let you reproduce our articles
(Leaving our contact information of course) into your newsletter.
If you read an
exciting article that you would like to include in your E-Zine which you
have read in someone else’s E-Zine, just email them and ask for permission
to use that article. More often than not, you will find writers are all
too eager to let you use any of our articles. It is part of the sharing
concept which is helping all businesses to grow online.
If you would like to
use any of my articles or have information on past articles, email me at
webmaster@bizpromo.com and I
will be glad to let you use any article which has been in my E-Zine as
long as contact information is also provided. Plus, in many cases, I am
willing to edit my article to help you place exactly what you need in your
publication.
Then, you can produce
the publisher information you need for yourself along with taking care of
advertising and even selling classified ads to others through your
publication. What could be simpler? 3) Having Your
Articles Published By Other E-Zines... The reason I have
placed this method of E-Zine advertising last is because it is the only
one that actually requires you to be able to write the articles so it
takes the most time.
Just about anyone can
write articles which relate to their business, but it will require that
you research your subject in depth, prepare appropriately, and spend time
writing a quality article which people will be willing to place in their
publications. When you write an
article which you think will appeal to a certain publication’s audience,
submit your article to the publisher along with your contact information
asking if it is appropriate for their audience and their E-Zine.
You may find that it
may take a few tries before one of the publisher’s accepts your article,
BUT this is still a wonderful way of producing FREE advertising for your
business. Again, in this arrangement...everyone WINS! You receive Free
promotion, the publisher receives a Free high quality article, and the
readers get the benefits which you have taught them for Free.
To produce and publish
articles this way...Make sure that you are creating information that will
be useful and effective for the readers of the selected publications.
What are they
interested in doing?
What have you been
extremely effective at doing?
How is it done?
Does this article help
people produce their desired responses...more money, more sales, etc.?
These are all
questions you should be asking yourself before, during, and after your
article is being written. In other words, make sure your article is
EFFECTIVE and COMPLETE. Don’t look down on
this method of advertising. E-Zine advertising (In All Three Forms) is
quickly becoming the primary vehicle for building an online
business...FAST! Placing classified ads can produce many low cost
prospects (And Sales).
Producing your own E-Zine
will help you develop a customer list and stay continually on their minds.
Writing articles for other publications can help you expand your business
by reaching into new markets. So, what’s stopping you. Get busy...And
Build Your Business Online Now by email...with No Spam Included!
Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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