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Your Roadmap to
Internet Profits
By Terry Dean
Would you ever
consider going on a vacation across the country without bringing a map? It is hard enough to
find your way in some places with a map. How hard would it be if you tried
this adventure without one? Yet, this is exactly
what people do every single day in the online world. They tried to build
their own businesses online without having a roadmap to success.
Then, after months or
years of just wandering around online, they give up in frustration and
quit. They walk away saying that the Internet doesn't work for them. The
reason it didn't work is that they didn't pick up a map and follow it!
You don't have to end
up lost in the online shuffle. Below I will give you ten steps to help you
map out your course and get you started in the right direction. It isn't
everything that you need to know by any stretch of the imagination, but it
will give you a basic foundation to build upon.
Consider it your
beginner's map to Internet marketing profits. 1. Choose a
targeted market The biggest mistake
most people make when starting a business is that they choose a product
and then try to find people who want to buy it. If that is the direction
you are starting from on your journey, then you are going the opposite
direction from your destination. Wise businesses
operate from a different concept. They pick a market first, and then they
pick a product those people are searching for. In other words, instead of
trying to find leads to sell their product to, they find targeted leads
and then ask them what they are wanting to buy. Don't even consider
starting a business until you know exactly where you are going to get your
leads from. Think targeted customers first. Then, you can come up with a
product for those individuals. Would you rather have 1,000 hits a day at
your site of a general audience OR 10 hits a day of people who are
desperate and willing to pay any price to buy your products? If you are
smart, you will choose the people who are ready to buy! 2. Develop a
Product Next, you need to
develop a product or service for this market. Don't just jump on the
bandwagon of affiliate programs when you come to this step. There are
three major ways to selling a product online: a. You create your own
exclusive product. This is the best
opportunity you have. If you develop your own product, you can pick it's
price, sell reprint rights to others, set up an affiliate program, etc.
Don't tell me you can't do this. Tens of thousands of innovative
entrepreneurs have used their own information products to get their
careers started. You can to.
Throughout your life,
I am sure that there is something you have learned that you can share in a
How-To product. Maybe you know someone else who has the right knowledge
for a How-To product and you could offer to help them create a product if
you both shared the rights to it.
Don't just jump past
this opportunity and say it can't be done. b. You buy the rights
to a product or you JV for an offline product. You can buy the rights
to successful products for $500 - $20,000. If someone else has created a
product that you know your targeted market is interested in, offer them a
large up-front fee for the rights to it. This way you can get your own
product and never have to pay a penny in royalties. You can also search
through magazines your targeted market reads and look for products people
are selling. Then, give them a call and ask for the exclusive Internet
rights to their product for a certain percentage of the profits or an
up-front fee.
c. You join an
affiliate program. If you are just
starting out online, this can be a good choice. You do have to keep in
mind though that it doesn't offer quite the profit potential that creating
your own product or obtaining rights to one has.
When choosing an
affiliate program, make sure that it is something your targeted market
cannot be without. They absolutely have to have it. Also pay special
attention to the profits you receive from each sale.
If you are only be
paid 5% commissions on the sales of $10 books, you will only be making 50
cents per customer. It would take 2,000 customers just to product $1,000
in profits. You cannot make money like this online! Look for higher priced
products and higher commissions...especially commissions in the 25% or
higher range. 3. Create a USP Create a Unique
Selling Position for your product or service. Too many companies are just
trying to be me-too companies online. You cannot be just like the next guy
and expect to make a profit in a global economy. Just going to the next
guy's web site to order is too easy for your customers. You have to create a
Uniqueness to your product or offer. What can you offer that no one else
can? Can you offer better guarantees, better customer service, more
technical support, faster shipping, or lower prices. Think of something
that will set you apart from all of your online competitors and tell in
complete detail what it is. 4. Pick a Domain
Name and Hosting Service The next step is to
pick a domain name that describes your company, USP, and offer. Try to
keep them as short and descriptive about your business as possible. Avoid
using dashes or misspellings of your product. Both of these things will
cause people to leave out part of your domain if they type it in. Someone
else will be getting free traffic that you worked hard to obtain. For hosting, I
personally choose to use Virtualis since they have the Fastest customer
service and technical support in the industry. Test them out. They will
respond to you within the hour...anytime 24 hours a day. No other company
I have ever been with has even come close! Click here to read
about all of the options they offer your Internet business:
http://www.virtualis.com/vr/tdean2/index.html
5. Develop a
Customer Friendly Site The next step in the
process is to develop your web site and put it up for the world to see. If
you are planning to own a full-time Internet business, I recommend that
you learn how to design the site yourself using one of dozens of programs
which are readily available at any software store.
You will save so much
money if you can do the work yourself on just the editing alone as your
site grows. If your main business is offline and you are just adding a
secondary income, then you may want to consider having a professional do
your site for you. When designing your
site, keep the customer in mind always. Provide order forms for online
credit card orders. Make all of the links easy to understand. Try to keep
your site simple. Think like a customer, not the business owner.
Your customers are not
nearly as interested in your business as you are. Make sure to put the
benefits of your site and your USP right on top of the site. More than
half of the web surfers never drop down past the first screen full of
information. So, you have to give them the information they need as
quickly as possible. The rules for any type of business are Benefits,
Benefits, and more Benefits. 6. Offer a Freebie One of the major keys
to developing traffic and sales at your site is to always offer some type
of freebie as a drawing factor. For example, I offer dozens of free
reports, weather reports, news, and more. My greatest drawing factor
throughout the past 8 months though has been the two free e-books which we
offer on our site to people who subscribe to this newsletter. You need to come up
with a freebie no matter what type of business you are in. Create a free
report and give it away. Add in a message board or some other type of CGI
program on your site. Give a free demo of your software. Create something
that you can give away for free on your site to draw in the visitors. 7. Start Your Own
Opt-In List Almost every full-time
Internet marketer I know has developed their own Opt-in email list of some
type. For most of them, it is a weekly newsletter they send out by email.
For others, it may be a Tip of the Day. Other people might just have a
list that they send out important updates to. No matter what you
choose to do, odds will be on your side if you concentrate on building a
list of loyal email subscribers. Very rarely do customers purchase from
you the first time they visit your site. Most of them will get on your
list, hang out for a few weeks or months, and then they buy from you. They
have to get to know you before they are willing to spend their money with
you. 8. Submit to Search
Engines Although search
engines are not the advertising avenue they once were, they are still
important to any overall Internet marketing plan. You can submit and earn
top positions on the search engine using the secrets that are revealed to
throughout the online world. The biggest key to high placement is the
easiest one to understand. Having important and valuable content on your
site can be the major factor to your top position.
For more search engine
secrets, keep an eye on our Search Engine Guru section that is published
every single week. We have received dozens of testimonials of how our
readers have been applying what they have learned every week and achieved
top positions on the various search engines. Make sure you are using this
free resource in Web Gold. 9. Use Every Free
Advertising Method Available Use press releases to
offline publications. Write informative articles and send them to online
newsletters. Participate in forums, mailing lists, and newsgroups. Place
ads on free classified sites. Trade links with other sites. Set up CGI
programs such as Search Engines, Free-For-All Links sites, and more.
Do everything that you
can do to start producing a consistent level of traffic using the Free
Internet marketing methods first. By going this direction first, you can
use the profits as investment capital to expand your marketing to paid
advertising sources.
10. Use Paid
Advertising Most Internet
businesses rely more on paid advertising than on the free sources of
traffic...although I have found both methods extremely important in my
business. Ezine advertising can be the most effective money you ever spend
online. Add to that banner ads and links on high traffic sites and you
have several methods of buying hits on your site. I have found that the
most effective leads come from offline advertising. For example, you could
purchase ads in a popular targeted magazine for your business. You could
also purchase a postcard in one of the card decks. Start up a co-op and
get 10 other people to advertise with you and run your own ads for free.
Offline leads which come to your site often turn out to contain a much
higher percentage of buyers than any of the online advertising methods. Once you put our short
10 step outline together you have a basic map to creating your own
Internet success story. You wouldn't consider going on a trip without a
map. So don't try to go it alone online without a map. Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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