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How to Receive a Top
20 Position On the Search Engines
By Terry Dean
You worked hard on
your new web site...You have the best designs, did killer ad copy,
included free content to keep your visitors coming back, and then
submitted your web page to 300 search engines in ten minutes using an
automated program.
Then, you wait...And
wait...And wait. You decide there must
be something wrong so you go to
http://www.infoseek.com
to see if your page was listed. You searched for your domain by name and
there it was. You decided to search for "puppy books" since your site was
selling books on puppies. Nothing. You went page after page into the
results and eventually found that your site was listed 345th in the
listings. Well, you think to yourself, it's better than nothing! The real truth though
is that unless you come up in the Top 20 in the major search engines under
the keywords that you select for your site, you will not ever receive any What I am going to
include for you below is a simple step-by-step system for getting top
listings on the major search engines. It isn't always easy. Sometimes it
is frustrating when things don't work out right, BUT it is worth it
because one Top 20 listing can bring in sales to your site day after day
and month after month without a penny spent on advertising. * The Number One
Key is Content * The number one key to
getting good positions on the search engines is having fresh and relevant
content about your subject. This is becoming more and more important all
the time not only when dealing with search engines, but also with linking
with other sites, causing people to come back, and making sales online.
The winner in online marketing is the company who provides the most useful
content for free to their customers.
The most important
directory of all online is the King "Yahoo." They have reviewers who
actually go out and take a look at every site which is going to be
included in their index. If they see just a bunch of sales letters or
links to affiliate programs, then you won't even have a chance of being
listed. They only list around 1 in 10 sites which is submitted to them, so
the only way you are going to be listed is by having unique content for
their index. NOTE:
A recent tip which I have learned for Yahoo is that when you submit your
site to their index, take a look at the other sites in the same catagory
and make sure you include some content on your site about the subject
which is lacking on the other sites.
Then, in the comments
section or in an email to Yahoo, let them know how well they have covered
your subject, but that you have found some information on your site which
will help to complete their index. Remember, they are not there to help
you. They are there to build a resource for their visitors. If you can
provide some unique content on your subject, you are that much more likely
of getting listed. * Basic Strategy * The first step in
successful search engine promotion is to pick and identify the right
keywords to use in your page, in your title, and in your keywords. Select
3 - 10 keywords that will target and identify your targeted market online.
What will people be searching for who will potentially purchase your
products or services? Don't try to list 100
keywords in your keyword section and try to come up under everything. It
just won't work. Don't try to come up under "sex" if your site is about
internet marketing. You need to target your market on search engines just
like you would in any other market. If you wouldn't want to Pay money to
come up under that keyword, don't focus on trying to earn it on the
engines either. Use Laser targeted marketing. * Your Main Page * Many of the search
engines are now giving higher weight to your main page if your domain name
also contains the keywords. For example, if you wanted to come up under
"Internet Secrets," then the perfect domain name for you to have to
contain those Some of the Search
engines such as Yahoo won't even list a page besides your main index page
anymore. In other words, if you are on a free hosting server, you can't
get listed there anymore. You have to own your own domain name to even
stand a fighting chance.
* Eight Keys for
High Ranking Pages * 1. TITLE: Your
page title needs to contain the keywords that you are trying to get listed
under while at the same time being interesting and exciting ad copy.
Remember, your title tag will be what gets listed on people's favorite
places if they bookmark your site AND the title is the first thing they
see when they are searching on the search engines. If they don't like your
title, they won't click to your site. 2. KEYWORDS:
Make sure your keywords are in the keyword meta tag. List all of them, but
also be careful to make sure that none of the keywords gets listed more
than two or three times total. Example: If your keywords are internet
marketing, internet promotion, internet secrets, and internet tools;
change them to internet marketing, promotion, secrets, internet tools. 3. DESCRIPTION:
Make sure your keywords are in a 25 word description of your site...but at
the same time remember that many of the search engines will also be list
this description for your potential visitors to see...so it needs to sound
inviting to get them to click through to your site. 4. COMMENTS:
The comment tags aren't used by all of the engines, but you should still
include a short comment on your site full of some of the keywords. It
could help you out on a couple of the search engines. 5. TEXT OF YOUR
SITE: Your site needs to look attractive and list your keyword
throughout the text. How often your keyword should be seen throughout the
actual text is up for debate and is different on each engine, but it
varies between 3% and 10% of your text. In other words, every 3 - 10 words
out of a 100 on your site should be the keyword you are targeting most.
This isn't as easy to change on your main page, but it is something for
you to really play with on your Doorway pages which we discuss below. 6. IMAGE TAGS:
List your keywords once inside of an image which you have on your page to
give you one more extra chance of being listed under those words. People
will see these tags before your pictures become visible so make sure you
use them in a sentence that makes sense and that you don't just list them
over and over (Spamming the search engine with them). 7. LINKS: Many
of the search engines count the number of links coming to and from your
pages and other sites linking to your site throughout the internet (This
is another reason to trade links with as many sites as possible). So, link
back and forth between your pages (This is a smart thing to do anyway so
that people can go through your site simply and easily). 8: CREATE DOORWAYS
OR LEAD PAGES: Sometimes, on some keywords, it just seems that you
can't get a Top 20 ranking no matter what you do with your main page. On
these occasions (Which occur very often), create what is called a doorway
page. These pages are specifically created with one or two keywords in
mind and really focus on these words.
These words are in
your title, your keywords, your description, and your comment tags. They
go inside of an alt image tag. And you make sure they are used on 3% - 10%
of the page...sometimes as high as 15%. They should be around 3 - 5
paragraphs long and link back and forth between other lead pages you
create for other keywords.
* Use Competitive
Research to Stay on The Cutting Edge * I was preparing to
list some of the specific tips for each search engine in this report, but
then I realized that just wouldn't work. Whatever I list today for one
search engine could be completely different by tomorrow afternoon.
The various
directories are constantly changing their ways of indexing pages (Partly
to keep us from keeping up with them) and one resource just won't tell you
how to submit to every individual search engine 100% all of the time. What you can do though
is become a digital detective and keep an eye on the rankings on the
different search engines for yourself. After you have created a page and
had it listed a certain rank, start visiting the sites which come up above
your site in the rankings and check them out. Judge them by the 8
guideliness given to you above.
All you have to do is
go to their page (Go to several of them to get a better idea of the
rankings) and then click on "View" at the top of your browser. Then,
choose "Source." Your Notepad should come up and show you the source .html
code for the page you are looking at. Take notice of the keywords in their
title, keywords, description, images, comments, and especially on how
often it is used throughout their text. What are they doing differently?
Keep in mind all the engines are changing constantly and each one of them
is completely different from all of the others. If you constantly do
this and learn the basics I have given you above, you will be able to
start getting your pages listed in the Top 20 of the search engines and
watch your traffic and sales soar. It isn't always easy, but it is worth
it. Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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