 |
|
infoProducts > Terry Dean |
||||||||||||||||||||
|
|
Targeted Return
Traffic + Good Ad Copy = Sales By Terry Dean
TRAFFIC! How much are
you getting? How often are your visitors returning? Everyone is talking
about it and with good reason...If you combine good ad copy with targeted
traffic which keeps returning, you will make sales. We could actually show
the equation like this: Targeted Return
Traffic + Good Ad Copy = Sales It can actually be as
simple as that...But Let me explain a little further. "Targeted Traffic"
refers to website visitors which are interested in your products or
services. If you just wanted general traffic at your site, you could run
banner ads that just said FREE or get high rankings on search engines
under the keyword "FREE." This type of traffic wouldn't do you much good
though, because it would be made up of people who are just looking for
Freebies and wouldn't be willing to purchase anything.
You need to be more
specific in your traffic generation and that is what I am referring to in
"Targeted" Traffic. Return traffic simply means that your visitors have
seen something which is worth their time to visit again. If you can do
this, then you are halfway to a sale. The second part of the
equation is writing Good Ad Copy which we often discuss in this
newsletter. We are not going to
get into Ad Copy in this article as it is a whole subject in itself. I
want you today to focus on the Return Traffic specifically in your mind.
Most marketers will tell you that it takes at least 7 contacts with a
prospect to make the maximum number of sales possible. How are you going to
get your visitors to return to your site at least 7 times? What incentive
are you going to give to them to do this? You have to think about this
kind of thing when you create or edit your site. As a prospect, why
should I return...to read another ad? I don't think so. What am I going to
get out of it? The most successful
webmasters are those who have figured out a solution to this problem. They
have answered the big question, "Why should I return?" Have you? Here are some simple
solutions which have been developed to help you to produce return visitors
at your site: 1) Create an Ezine This has been said
again and again, but it bears repeating to you once more. Creating a very
targeted ezine is one of the most powerful things you can do in your
business You could create a
daily, weekly, bi-weekly, or even monthly ezine for your visitors. What do
your targeted visitors need to know? What do they need to learn? Give it
to them! This is the number one way many of the best webmasters are
keeping in touch with prospects and making money online... 2) Start a Message
Board If you go to the home
or small business sites which have the most traffic, almost without fail,
every one of them has a message board or forum. These can be incredible
traffic generators for any site no matter what industry you are in.
They honestly take a
lot of work to get started, but they can keep your visitors coming back
constantly. Some of the boards I visit actually have as many as a dozen
hits by each individual daily on their site just because of the message
board. 3) Schedule a Chat
Room This one is a little
more difficult, but you can schedule weekly chats which you announce on
your website, message board, and in your ezine. Schedule a specific time
for your chats and then invite other experts on your subject if possible. Make it a good time
for all involved and a learning time for everyone. After some time, you
will start building a real community atmosphere at your site through
techniques such as this.
4) Open a Free
Information Section Provide the best
information possible on your website. Constantly add new free reports to
your site. Solicit other writers to help you provide the right information
to your prospects. Many of the online writers will be very glad to provide
you with their material as long you give them proper credit and link to
their site.
Develop a site which
honestly helps your prospects and you will not have much trouble turning
them into customers. 5) Run a Contest Contests can be a
great way to build traffic at a website. I don't want to limit you to a
specific type of contest as I mention this point, because I have seen all
types of contests being run online with great success. Use your
imagination when it comes to this area, because uniqueness can be very
important in your contest's success. One of my favorite
types of contests (From a sales standpoint) is the type of contest where
you need to search the website to find specific things. You could call it
a type of online scavenger hunt of sorts. Announce in your newsletter or
message board that the first 10 people who find the clue (Be imaginative)
inside of your domain win a FREE Link (Worth $99 or whatever) for one
year. Make it exciting and people to devour all of your site to find the
clue. 6) Use Free Links,
Classifieds, & Postcard Systems
Free For All Link
sites, classifieds, and postcard systems can all be used on your site to
help you generate return traffic. They all are there for the same
purpose...to get return traffic.
People will keep
coming back to your site again and again if you can give them a good
reason to. Any of these types of things will help them in their business,
provide entertainment, and give them that reason to come back. Employ them
on your site. Remember the
equation...Targeted Return Traffic + Good Ad Copy = Sales You have written a
killer site and have spent some time and money on advertising...What are
you doing to get your visitors to keep coming back? Hopefully, you are
using the techniques I have shown you today or will start using them asap.
They can mean the
difference between a successful website or a dud. Even the write ad copy
won't make a difference if you can't get your visitors to read it. These
tools will help you to get them to read it not just once, but again and
again.
Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
|
||||||||||||||||||
|
Copyright 1998-2002 © Web-Helper.net, All Rights Reserved | |||||||||||||||||||
