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The Top 10 Reasons Why
Your Internet Marketing is Failing...And What You Can Do About It By Terry Dean
For a change of pace
this week, we are doing our top 10 list of reasons why your internet
marketing campaign is failing and what you can do about it... 10) You haven't
done anything yet! This is the best place
to start in a list like this...A lot of people have slapped a website
together and just put it up on a free server without ever doing any type
of promotion for it. You have to promote your website.
Even if you don't have
any money, you can still place Free Classifieds & Links, submit to search
engines, and participate in chat rooms, forums, and newsgroups. There are
so many free ways of advertising online, it is shameful that the average
website only gets 100 hits a year! 9) You don't accept
credit cards! If you want to do
business in the 90's, you have to accept credit cards. If you aren't
currently accepting credit cards, many of your customers will look at your
business and see it as a very small time operation.
It used to be
difficult to get a merchant account if you were a new business or had
anything less than "A+" credit. Now, with new merchant account providers
out there, anyone is able to get a merchant account, so you have NO excuse
for not accepting credit cards. Check out
http://www.bizpromo.com/cards/index.htm for more information on
accepting credit cards today! 8) You don't have
secure ordering pages! Someone comes to your
website, they are excited by your products, they are ready to order...AND
then you make them send an order in by mail! You must be kidding... there
is no worse way to lose the sale than this. If you don't currently
have secure ordering forms on your website, you can go to http://www.gta-tech.com
for FREE secure ordering forms. This is a resource you shouldn't skip over
because I know many people who are paying $10 - $20 monthly for secure
ordering sites and they are Free from this company. 7) You don't have
your own domain name! WHAT? You haven't
ordered your own domain yet...Well, get busy. This should honestly be one
of your very first expenses. Having your own domain name gives your
business it's own identity instead of just being a /member/ of a free web
host. Plus, if you ever
desire to changes hosts, your domain comes with you. If you change hosts
from a free server, your name and traffic stay behind. You are essentially
starting over in your online business. For low cost monthly domain
hosting, check out Virtualis at
http://www.virtualisys.com/vr/tdean2/ 6) You have a
confusing website! Way too many
webmasters have too many products online, too many pictures, and too many
links. The longer I am online, the more I learn that simplicity is the
key. We often try to make it way too difficult for ourselves and our
prospects.
You will be better off
if you try to focus only on one or two products on your website and then
use your other products for backends of the main products.
5) You don't give
people any reason to come back to your website! Is your website just
one big sales presentation or do you include free information in it as
well. Have you considered using Free Classifieds, Free Postcards, or other
Traffic Building tools as free items on your site? You can pretty much
guarantee that if all you have is a sales presentation, your website will
not make it very far. You have to give people a reason to come
back...because most of the time your sales will not be made on people's
first visit to your site. 4) You don't
follow-up on your prospects! The fortune in
marketing is in the follow-up. If you don't follow-up on your prospects,
you could be missing out on the majority of your sales. Do you even try to
get the email address of your visitors? A new type of
autoresponder which automatically does your follow-up for you is now
available and could be the answer to follow-up to many of us who are too
lazy to consistently do our own follow-up emails.
3) You don't have
your own ezine! If you don't have your
own online newsletter, you are missing dozens of marketing opportunities.
Many people are too scared to start their own ezine because they don't
know how to write. That is not an excuse. There are dozens of writers in
any type of market online who will be willing to give you good guality
articles for your ezine for free. If you need some in
the internet marketing/copywriting arena, check out
http://www.bizpromo.com/free which lists some of my most requested
articles which you can publish for free in your own newsletter.
Check out
http://www.listbot.com
for resources in starting your own mailing list for free online... 2) You don't have
your own lead product! Being an affiliate or
a reseller of other people's products can be a great opportunity...but I
would not recommend it for your primary product if possible. You need to
develop your own products. Then, use affiliate programs as secondary
products or backend products. If you own your own
product, you can make the maximum profit from every sale. You can set up
dealer networks. You can determine the prices. You are in charge. The easiest product to
create is an information product. What do you enjoy doing? What are good
at? What would you like to spend even more time studying? Start working on
a simple information product in that area. You can be the prime-source for
a product or service. 1) You aren't
constantly seeking out new internet marketing training information! Everyone of the
successful people who are marketing online are what I call "information
gluttons!" They spend hours reading everything they can get their hands on
about Internet marketing.
Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out More: |
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