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Which Came First...The
Product or the Prospect
By Terry Dean
You have a killer
product which you know everyone wants to buy. You had one of the top
copywriting experts write you a winning ad. You have built an incredible
site and you accept every major credit through secure ordering online. You have all this, and
only have one problem. You just can't seem to get enough traffic to your
site.
I hear this kind of
story all the time. Someone "knows" they have a winning promotion, but
they just can't get enough leads.
You may even be
thinking the same thing right now. You have an awesome product, but it
seems hard to get traffic to your site and to get really qualified
prospects.
Well, I can tell you
where you messed up at. Over 97% of marketers have made the exact same
mistake you did...and it is killing their businesses. They focused on the
product before finding the prospect. It is common practice
to first find or develop a product and then find people to sell it to, but
common practices don't always work. The quickest and
easiest method of finding a successful business is not to take a product
and go searching for prospects. The quickest and easiest method of finding
success in business is to target a market and then find out what it is
that they want. Take the focus in your
mind away from the product and place it onto the prospect. Instead of
saying, "How can I find someone to buy my product?" Start asking yourself,
"What would these people like to buy?" Instead of following
this higher road to success, people seem to prefer trudging through the
wilderness begging someone to help them find more leads... If you are truly
serious about becoming successful online, you are going to need to switch
roads sooner or later...so why don't you choose today. There are really only
three simple steps to succeeding from an Internet business if you are
following this path. Number 1: Find and
Focus on a specific targeted market. Don't focus on the
entire world. Focus on a niche group. While major corporations try to
focus on everyone as a whole, the small businesses who become successful
are focusing on one group of people with similar interests and goals. Many of the niches
might even be rather large. For example: business opportunity seekers,
small Internet businesses, dog lovers, cat lovers, work at home mothers,
bodybuilders, martial artists, and more. All of these are considered niche
groups and have millions of participants.
You can even go into
more specific groups such as commodity traders, real estate agents, RC car
hobbyists, and more. The key to knowing if
you have chosen a good niche group is if you can specifically target your
market consistently online. Can you find one member after another in this
market for little or no cost. Do you know where to look? If you don't,
that isn't the market for you. If you are considering
offline advertising for your web site (which by the way can often beat
online advertising by leaps and bounds), then a place to look to come up
with ideas for niche markets is at the magazine rack of your local
bookstore. Generally, most of the magazines are created for specific niche
markets. If you choose to market in that niche, then this is a good place
to get ideas on products and to use for advertising. Number 2: Find Out
What They Want. Once you pick a
targeted market, you need to take time to find out what it is that they
want. Do they want a product? Do they want software? Do they want an
informative video? What is it that they are looking for? The way to do this
type of market research for Free is to learn how to network online in
discussion groups, mailing lists, and newsgroups. As matter of fact, you
won't even have to be involved in the discussion to find out things like
this. Just pay attention to the posts people make on what types of things
they want. Then, when you see
that something keeps coming up time and time again, mention it or begin
asking some questions. Find out how much they are willing to pay for
something like that. What color would they like it in? What brand would
they like? In other words, ask your future customers exactly what it is
that they want. To find the places to
do this, use these search engines: Newsgroups:
http://www.dejanews.com Write down 3 to 5
keywords of what types of things you are interested in and then search
through each of these databases to find groups which specialize in those
subjects. Join them or mark them
in your favorite places. Then, make it your job to sit down and at least
read a few of them every day for customer research. What is it they want? If you can answer that
question, you are well on your way to developing an extremely successful
Internet concept. If you would prefer to just do your own thing and assume
what people want, then you are starting your business on very shaky
ground.
Number 3: Give them
what they want by developing it or Joint Venturing. Once you have found a
market and determined what it is that they want, give it to them. If you
have to develop the product yourself, do it. An easier way of
providing your first product to this market would be to Joint Venture with
an established business which has the product those customers are looking
for. Start doing some investigative research and look for the types of
products those future customers are asking for. Then, once you find
the right product, make a deal on a 50/50 profit split or whatever is
necessary to make the deal...then begin endorsing that product to your
prospects. Here is how you could
apply this process even greater to your web site. Several web sites I
know of right now have very successfully applied the principle of finding
your prospects before finding your products.
They would built a
site focused on content, participate in networking online, trade links
with other sites, and place high in search engines. They would begin
building up a large number of visitors and repeat visitors who would keep
coming back for the content.
They would do this for
months or even years all at the same time building loyal visitors and
building an Opt-In mailing list. Then, when the time was right and they
found out what their visitors were seeking after, they either developed
the perfect product for them or they made a Joint Venture deal and
endorsed someone else's product to their site and their Opt-In list.
Many of the major
sites which are extremely profitable online right this minute followed
this exact same strategy of success. What about you?
Terry Dean, a 5 year veteran of Internet marketing, will Take You By The
Hand and Show You Exact Results of All the Internet Marketing Techniques
he tests and Uses Every Single Month" Click here to Find Out More: |
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