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Why Digital Publishing
Is the Ultimate Internet Business
By Terry Dean
Opportunities abound on the Internet,
but one opportunity stands head-and-shoulders above all of the rest for
home based entrepreneurs. That opportunity is in digital publishing. I have done or consulted with many
different types of businesses, including: CD sales, web hosting, web
services, search engine promotion, pet products, content sites, network
marketing companies, etc. Throughout the various companies I have dealt
with, the one business I love the most is digital publishing.
Think about it. When you are
publishing information products, you have:
You may say that those things are true
of all Internet businesses, but they are not. If you run a web hosting
company, the entry costs are high and you have a high overhead. You need
to have your own dedicated server at minimum which can run in the
thousands. Your margins are usually very tight as
web hosting is a very competitive arena. Then, you come to if the business
is automatic or not. It definitely is not automatic. You have to provide
continuous support to your customers and they really expect you to be
working 24 hours or day...or to have staff that does! Many other Internet businesses will
show the exact same pattern. If you provide any type of service for
example, you can only make money when you are actually working. When you
take time off, your income does as well. You may then respond, "Well I'll just
join an affiliate program and promote them!" What you don't realize and
most affiliate program owners won't tell you is that the incomes from
affiliate programs are very tiny for those members who don't at least have
the first form of digital publishing in place...their own opt-in ezine. That's right. It is next to impossible
to earn a really good check from affiliate programs unless you run your
own opt-in ezine, which is a form of digital publishing. People have no
reason to trust your recommendations of affiliate programs until you have
earned their trust through publishing a quality ezine. Starting an ezine (online magazine) is
extremely low cost and will get you started in your own publishing
business. Unlike publishing an offline newsletter which involves you
dealing with printers, postal rates, and other types of expenses, your
ezine will only cost you one low yearly fee ($100 to $400 depending on how
you publish). So, it has a very low entry cost, very
little overhead, and is mostly automatic (as the software does the
subscribing and removes for you). The margins are terrific. If you are
selling ad space for $10 per ad and have 10 ads per issue, you make $100
from ads. If you promote one affiliate program
in each issue, you could earn $200 (this is from a small list of 1,000 or
so subscribers). That would total $300 for each issue with no expenses in
sending it out and no ad costs on your part. Once you get into the tens of
thousands of subscribers like many ezines have, those numbers become much
larger and much more profitable.
This is the reason you see so many
ezines being published out there now. With a low cost of entry and high
potential profits, everyone wants to get in on the act. This just means
that your ezine needs to be of a higher quality than the "norm" being
published. Write your own articles or select
articles to be published which haven't been published everywhere else. Add
in a little of your own personal flavor to the issues. Sure, some people
might not like your personality showing through, but the average reader
will feel much closer to you...and more likely to buy from you. Ezines which don't have a personality
to them quickly perish in the heat of competition. Customers like to see
real people. So instead of being big Mr. Publisher, be a real person with
real opinions. Don't worry about being seen as too biased as you are
supposed to be biased. You're human! Then, once you feel comfortable
publishing an ezine, it is time to move onto the next step in your digital
publishing career. Create your own electronic book. Digital publishing of your products
has additional advantages to information publishing in general. First of
all, you have no publishing cost except for the software to create your
manual in the first place. Adobe Acrobat costs $200 and can make a digital
product which can be used on both IBM and Macintosh platforms. Compare
that to print publishing which will cost you a minimum of $2,000 for your
book. Digital products have no fulfillment
costs and no shipping costs. Don't overlook the cost of shipping in your
business, as we have paid as much as $150 shipping a training course to an
International customer. Just think what you would lose on that including
shipping and product costs if the order came back as credit card fraud. Digital products have a final benefit
that in my opinion outweighs all others. They can be set to 100%
auto-pilot. You can have the product sales done by secure order form,
processed in real-time online, and the product instantly delivered to your
customers with ZERO involvement on your part. You could have several products all
selling from different sites all being automatically processed without you
having to spend any time with them whatsoever. The money would keep coming
in while you work on new projects, go on vacation, or spend time with your
family. This is the real dream business. Yes, you do have to spend a lot of
time creating that hot product to sell and setting up the automatic
systems, but the money will just keep coming in once they are up. Take this as the voice of experience.
Automating your entire business is one of the most important things you
can do. Otherwise, you will eventually find that the "Success" of your
business is to the detriment of everything else...taking up all of your
time (even if you hire employees to do the work you will spend your time
managing the employees). When you are first starting out,
selling services seems like a good idea...until you start having a lot of
business and bringing in a lot of money. Then, that good idea quickly
turns into an overload of work.
So...In the End...My Recommended
Opinion for Creating The Perfect Internet Business You Can Run From Home
With the Minimum of Hassles Is: Step One: Pick a Market and Subject
You Enjoy and Love. Terry Dean, a 5 year veteran of
Internet marketing, will Take You By The Hand and Show You Exact Results
of All the Internet Marketing Techniques he tests and Uses Every Single
Month" Click here to Find Out More: |
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